How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

Build Your Store’s Customer Base Through Special Events

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust... … [Read more...]

3 Key Reasons Your Brand Needs a Mobile App

Is optimizing your site for mobile enough for consumers? Or, should your brand include a mobile app? … [Read more...]

Is Your Brand Bothersome on Social Media?

These social media blunders could take your brand from beloved to blocked by followers. … [Read more...]

6 Tactics to Optimize Your Customer Experience

In the next 4 years, 85% of customers' relationships with brands won't include human interaction. … [Read more...]

False Facts May Keep Your Store from Attracting Millennials

Check the facts before you tweak your tactics. Marketing to Millennials might be easier than you think. … [Read more...]

3 Tips for Reaching Hispanics with Your New Store Message

With the expected growth rate of the Hispanic population in the U.S., marketers need to know how to reach this growing ethnic group. … [Read more...]

3 Tips to Promote Your New Store Using Nostalgia

If done well, nostalgia can be an effective way to market your new store and connect with potential customers. … [Read more...]

New Stores Need the Right Technology to Hook Millennials

Having the right technology in your new store is important for drawing in millennials, but it’s even more crucial when it comes to customer service. … [Read more...]

What Does Influencer Marketing Mean for Your New Store?

What happens if you give a “megaphone” to those whose authority influences purchase behavior more than the average consumer? … [Read more...]

Is the “Dad-vertising” Trend Right for Your New Store?

More and more companies are rethinking their creative strategy when it comes to advertising to men, and more specifically dads. Here are a few things your new store needs to know about the “dad-vertisng” trend. … [Read more...]

Who Are Local Digerati & Why They Matter to Your New Store

Local Digerati are a new group of people with unique media habits that affect how both advertisers and new store owners, like yourself, can reach them. … [Read more...]

3 Ways to Attract Busy Moms to Your New Store

With persistence and a couple of tips up your sleeve, you can gain the attention and the loyalty of moms who are actively seeking more engaging information. … [Read more...]

What Your New Store Can Learn From “Cult” Brands

The word ‘cult' gets a bit of a bad rap. However, many of our favorite “brands” such as Apple, Jimmy Buffet, Harley Davidson, Star Trek and Coca Cola are considered “cult” brands, and there’s a lot your new store can learn from them. … [Read more...]

What Your New Store Needs to Know About Single Women

It’s time to overhaul your marketing concept of single women if your new store hopes to capture more than half of the American population. … [Read more...]