Are Your Social Media Practices Archaic?

Social media is on fire in the customer engagement arena and without a solid strategy, your business may get burned. … [Read more...]

Should Your New Store’s Social Strategy Focus on Quality or Quantity?

When it comes to gaining social media followers for your new store, the great debate lies within how many followers to have versus who those followers are. … [Read more...]

4 Ways Your New Store Can Reach Customers on Twitter

Twitter may be lagging behind on your priority list when it comes to marketing platforms, but with a growing audience and a keen ability to engage users, it’s time to rearrange those priorities and what’s so “tweet” about it. … [Read more...]

5 Ways Your New Store Can Take Advantage of Holidays

You already know your store can capitalize on “big-name” holidays, but what about the more obscure ones? Is it just me, or does it seem like every day is some sort of holiday? I feel like every time I get on Facebook, Twitter or Instagram someone is always paying homage to some kind of National _______ Day or honoring _______ Month. … [Read more...]

Use Your Email List to Promote Your New Store on Social Media

Leverage your email database to increase social media engagement with your new store. One of the best ways to build your email database is to incorporate data collection into your grand opening celebration.  Give your new customers the chance receive a giveaway item or win a grand prize by providing their contact information, especially their email address. … [Read more...]

4 Ways to Promote Your Grand Opening with Social Media

If you hope to successfully utilize your full promotional potential for your grand opening event, consider using these social media success tools and don’t stop with a phone call to the local newspaper and a few mailed invitations. … [Read more...]

4 Ways to Incorporate Social Media Prompts in Traditional Media

How to increase your new store's media campaign to create more brand ambassadors on social media and increase sales. As we have mentioned, there are a several ways to convert your customers into social media fans once they are in your new store.   But, you also need to increase your social media following with potential consumers. Consider these tips to include social media prompts in new … [Read more...]

How Your New Store Can Use Weather to Trigger a Media Campaign

Take full advantage of digital media’s ability to set specific “triggers,” such as weather to target your new store's campaign. You can utilize digital media as a tool to target customers based on behavior and geography, but have you considered targeting your campaign based on the weather? … [Read more...]

Use Social Media Demographics to Refine Your New Store’s Strategy

It is important to understand who is using each network before developing the social media strategy and message for your new store opening. It is no surprise that Generation Y can be found online.  They are now dubbed the “Connected Generation” and have grown up with technology. … [Read more...]

3 Ways to Use a Hashtag to Promote Your New Store Opening

Using a Twitter hashtag for your grand opening can help increase awareness and excitement for your new store. We have discussed the importance of social media and the impact that online reviews can have on your new store.  But, don’t forget to use your social presence to generate excitement for your new store before your grand opening. … [Read more...]

4 Ways to Convert Your New Store’s Customers Into Social Media Fans

Your customers already like you, so take these easy steps to make sure they also “like” you on social media, and become brand ambassadors for your new store. … [Read more...]