What Determines Startup Success?

For startup genius Bill Gross, sharing the secret to success wouldn’t be possible without experiencing failure. … [Read more...]

Build Your Store’s Customer Base Through Special Events

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust... … [Read more...]

4 Characteristics of Successful Startups

Entrepreneur Ben Horowitz once said, “As a startup CEO I slept like a baby... I woke up every two hours and cried.” … [Read more...]

5 Considerations Before Launching a Multi-Unit Franchise

No two stores are exactly alike; so if your plans to launch a new multi-unit franchise include duplicating exactly what you did before, think again. … [Read more...]

Where Should You Open Your Next Location?

Whether you’re ready to expand in the same city or tackle an entirely new market, finding the right spot to open another store is overwhelming.  … [Read more...]

3 Off-Beat Strategies for Your New Store Grand Opening

Since your concept may be untested in the market, consider a few unconventional promotions to motivate potential customers to try your new store. … [Read more...]

Approach Grand Openings Like a Party Planner, Not a Marketer

Sometimes all you need is a little different perspective to help take your grand opening or remodel to a whole new level.  We’ve put together a party-planning checklist to get you started! … [Read more...]

Is Your New Store a Paul or a John?

Stores have personalities. Which Beatle is yours more like? … [Read more...]

9 Grand Opening Lessons I’ve Learned from Doctor Who

It's amazing how much a British science-fiction television show has to teach us about opening a new store – if we're willing to follow the Doctor's orders. … [Read more...]

5 Ways Your New Store Can Enhance Customer Experience

Find out how your new store can stand out from your competitors and create solid brand loyalty. You may have a massive customer email list or a killer grand opening strategy for your new store, but luring and keeping customers depends mainly on wowing them with an outstanding customer experience. … [Read more...]

3 Tips to Make Your New Store Opening Appeal to Families

What you can learn from the YMCA to create a family-friendly atmosphere and help drive families to your new store’s grand opening event. There is no question that the YMCA caters to families. So, when the newest location of the YMCA opened in Huntington Beach, California, they created one of the grandest grand openings you could ever dream of, an all out YMCA marketing home run. … [Read more...]

Paper or Plastic?  Enhancing Your Store’s Appeal With Credit Cards

Although some small businesses still consider them optional, the use of credit and debit cards in the retail space has become a consumer expectation demand. I just came across a statistic the other day that I still find hard to believe.  According to a study conducted by Intuit, nearly 55 percent of the nation’s 27 million small businesses do not accept credit cards as a form of payment for their … [Read more...]

How to Use Facebook Promotions for Your New Store Opening

Adding a Facebook promotion to your new store's strategy can help extend the reach of your message and enhance your other digital marketing efforts. When you are developing a marketing plan for your grand opening don’t forget to leverage your social networks.  Especially if you are advertising your big event on traditional channels. You should consider using this message to increase your number … [Read more...]

A Successful New Store Opening Comes with Knowing Your Audience

In order to create a successful marketing strategy for your new store you must understand and define your target audience. You may think, “I want everyone to come to my new store – the more people I get through the door, the better I do.  Right?   Why not advertise to everybody?” … [Read more...]

What Your New Store Can Learn from Top Trusted Brands

Ask yourself five key questions to help determine the trust quotient of your new store’s brand. Every store has a brand.  And everything the store does from a marketing perspective contributes to that brand. … [Read more...]

6 Strategies to Maximize Sales During Your New Store’s Grand Opening

You built it and they actually came.  Now, how do you encourage customers to stay and spend more while they’re in your new store? … [Read more...]