5 Ways to Tell When to Outsource Your New Store’s Marketing

When you’ve taken your new store from a simple concept to a full-functioning business, it’s hard to let go of monitoring any aspect of your store. But realizing when it’s time to outsource departments, such as marketing, before it’s too late can save you time and money in the long run.  … [Read more...]

7 Customer Service Skills to Make Your New Store Likable

Relationship skills are vitally important to the culture of your new store and should form the basis of any customer service training program. … [Read more...]

6 Mistakes To Avoid When Opening Your New Store

These tragic business mistakes could mean disaster for your new store within five years. … [Read more...]

Should Your New Store’s Social Strategy Focus on Quality or Quantity?

When it comes to gaining social media followers for your new store, the great debate lies within how many followers to have versus who those followers are. … [Read more...]

3 Tips for Reaching Hispanics with Your New Store Message

With the expected growth rate of the Hispanic population in the U.S., marketers need to know how to reach this growing ethnic group. … [Read more...]

8 Lessons from Taylor Swift on New Store Marketing

What the Princess of Pop has to teach us about growing and promoting your new store. … [Read more...]

12 Tips for Conducting a Focus Group for Your New Store

Understanding what your customers are thinking, how they’re feeling and what will motivate them may be just a focus group away. … [Read more...]

3 Tips to Promote Your New Store Using Nostalgia

If done well, nostalgia can be an effective way to market your new store and connect with potential customers. … [Read more...]

6 Tips for Promoting Idea Sharing in Your New Store

Do members of your new store's team feel encouraged to share their ideas for running a better store? If not, your decision-making may be missing some valuable input. … [Read more...]

How to Use Cinema Advertising to Promote Your New Store

Recent enhancements to cinema advertising now allow your new store to promote your grand opening to moviegoers both inside and outside of the movie theaters. … [Read more...]

One Thing Successful New Store Owners Have in Common

You may be busy all day at your new store building a business and recruiting new customers, but when it comes to having a successful plan of attack, there is one simple thing many entrepreneurs believe should come first. … [Read more...]

For Your New Store It’s What’s on the Inside that Counts

From a young age we’re taught, “It’s what’s on the inside that counts,” and the same holds true for your new store. Sure, you need an impressive external marketing plan, but don’t skip over the important internal marketing plan in the process. … [Read more...]

5 Tips to Keep New Store Customers Coming Back

The jazzy sounds of the grand opening band have been hushed, celebration cake crumbles swept up and price points returned to normal; so now it’s time to figure out how to draw those customers back regular basis. … [Read more...]

9 Tips for Crafting an Elevator Pitch for Your New Store

The old adage of needing to “think about what you say before you say it” is especially true when it comes to selling your new store to potential customers. … [Read more...]

How Your New Store Can Increase Sales with Mobile Search

Don’t underestimate the power of paid search on mobile to drive in-store traffic and, more importantly, sales. … [Read more...]

4 Digital Trends Your New Store Can Implement Now

The question of “what’s next” is a persistent one that drive us to find new ways to break through the clutter, successfully reach a niche group, and find a cost-efficient solution that is also innovative. However, it’s the “What’s Next” mentality that often confuses marketers about what they can do NOW. … [Read more...]