Top 10 Tactics to Avoid Brand Crushing Social Media Blunders

One bad social media mishap can lead to years of brand rebuilding. … [Read more...]

Build Your Store’s Customer Base Through Special Events

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust... … [Read more...]

Is Your Brand Bothersome on Social Media?

These social media blunders could take your brand from beloved to blocked by followers. … [Read more...]

Don’t Let Football Season Sack Your Sales

Customers might be spending more Saturdays in the stands instead of your store this fall, but that’s no reason to throw in the towel. … [Read more...]

Quick Ways to Keep Conflict Out of Your New Store

Leave snarky tweets to the tweens. When it comes to social media showdowns, be sure your new store is always a spectator and never a contender. … [Read more...]

5 Things New Store Owners Need to Do Now

Getting bogged down with responsibilities is common for new store owners. To focus on boosting your brand and promoting growth, here’s where you need to do. … [Read more...]

5 Tips to Prepare for Generation Z

Just when you thought you figured out Millennials, it’s time to start shifting your efforts towards captivating a new audience – Generation Z. … [Read more...]

7 Ways Opening a New Store is Like Starting a Rock Band

Make sure you hit all the right notes to ingratiate your new store with the community. … [Read more...]

New Customers Make Your Grand Opening Merry

Here’s a new store opus that’s destined to become a classic in every sense of the word … [Read more...]

9 Grand Opening Lessons I’ve Learned from Doctor Who

It's amazing how much a British science-fiction television show has to teach us about opening a new store – if we're willing to follow the Doctor's orders. … [Read more...]

A Movie Screenplay is a Template for New Store Brochures

Follow the structure of a movie to make brochures easily digestible. Think about your favorite movies. What do they all have in common? If you watch them again and pay attention to their structure, you’ll find it to be pretty much the same from movie to movie. … [Read more...]

Top 7 Grand Opening Pitfalls For Your New Store to Avoid

Give your next grand opening every chance to succeed by avoiding these common mistakes. The other day Dave and I were being interviewed for a magazine article about retail grand openings.  During the course of the discussion, the writer asked very simply, "what are the main pitfalls that stores should avoid when staging a grand opening celebration?"  It's a deceptively simple question that gave … [Read more...]

How Your New Store Can Benefit from Community Service

These days, for a new store to be truly successful, it not only needs appealing product and in-store ambiance, but it also needs to be involved to some degree with its community. Community involvement is essential for a new store to stay relevant and top of mind.  Sure, you can sponsor a marathon to support a worthy cause.  Or you can sponsor a concert series.  You can sponsor pretty much … [Read more...]

Weird Al Has 3 Grammar Lessons For Your New Store

The master parodist’s 2014 song has a lot to say about how we can unknowingly misuse the simplest words and phrases when we talk to our customers. A friend recently professed his love and appreciation for the 2014 “grammar” video – Word Crimes – from Weird Al Yankovic.  In his parody of Robin Thicke’s hit song “Blurred Lines,” Weird Al reminded the world that it’s still far too easy to butcher … [Read more...]

What to Do After Your New Store’s Grand Opening

You may have heard it’s not over till the fat lady sings, well, since that’s not going to happen, here are some key steps your business needs to take to officially wrap up your new store’s grand opening and capitalize on every opportunity you have to grab new leads. And that’s a wrap….Or is it? After the confetti has been swept up, the last crumbles of celebratory cake consumed and multitudes of … [Read more...]

3 Tips to Draw a Crowd to Your New Store Opening

A grand opening that brings customers in begging for more and leaves them singing your praises is key. Find out how to come out of the gate with a bang. When Cabela’s held their new store’s grand opening in Greenville, South Carolina they started with a marketing bang. By 8 a.m. a DJ was in place, trivia games were underway and a ribbon cutting that involved an arrow shot from a bow awed curious … [Read more...]