Is Your Store Ready to Go from Strip to Chip?

The days of swiping a debit or credit card are numbered. If your registers aren’t yet EMV ready, it’s time to prep for the changing ways of checkouts. … [Read more...]

How Impulse Buys Can Create More Sales for Your New Store

Selling to those with little self-control still takes a lot of planning for your new store. While the more adventurous shopper is quick to make an impulsive buy, they could still use a little convincing. … [Read more...]

5 Ways to Increase Customer Loyalty for Your New Store

When opening a new store it’s easy to focus on the goal of getting as many customers to your new store as possible, but utilize these basic tips to generate loyal long-term customers. … [Read more...]

Weird Al Has 3 Grammar Lessons For Your New Store

The master parodist’s 2014 song has a lot to say about how we can unknowingly misuse the simplest words and phrases when we talk to our customers. A friend recently professed his love and appreciation for the 2014 “grammar” video – Word Crimes – from Weird Al Yankovic.  In his parody of Robin Thicke’s hit song “Blurred Lines,” Weird Al reminded the world that it’s still far too easy to butcher … [Read more...]

Extending Your Marketing Capabilities Through Cross Promotion

Three cross promotion practices that can increase your customer base and skyrocket your product awareness. If you haven’t yet tapped into the good old fashioned marketing tactics of cross promotion at your new store, you still have a chance. … [Read more...]

6 Strategies to Maximize Sales During Your New Store’s Grand Opening

You built it and they actually came.  Now, how do you encourage customers to stay and spend more while they’re in your new store? … [Read more...]

10 Reasons Your New Store Needs a Proofreader

Here's further proof that bad things can happen to good brands if there aren't processes in place to safeguard the accuracy of the finished product. In a recent article, I argued that retailers desperately need to devote the time and resources necessary to ensure that all of their marketing communications are error-free.  No typos.  No misspellings.  No incorrect word usage.  And, no grammar … [Read more...]

Typos Can Help Say All the Wrong Things About Your New Store Opening

Taking the time to proofread all of the materials for your grand opening can help make sure your customers’ first impressions are positive ones. It seems like only yesterday that I was proud of my almost religious devotion to good grammar and my ability to express myself through the written word.  Although I wasn't as proficient as my wife (the English major), I could hold my own.  And, I could … [Read more...]

4 Tips to Make a Change in Location Work for Your New Store

Getting the word out before you change the location of your new store is the key to success. So you’ve decided to move your store location.  First and foremost, don’t let the rumor mill get ahead of you. Your customer may think you are closing instead of moving locations, and they may start seeking out alternatives to replace you. … [Read more...]

How to Write a Headline for Your New Store’s Signage

Getting better at wordplay can help your new store’s signage get noticed and improve consumer recall. If you have the smarts to open a new store, you can probably teach yourself to turn a phrase and make some of your own in-store POP materials. Sometimes all it takes to create clever signage is a simple rhyme. … [Read more...]

8 Tips to Develop Franchise Marketing Materials to Attract New Stores

The offering of great marketing materials will make your franchise concept stand out to new prospects in a very visible way. One aspect of the potential new franchisee’s buying decision that some franchisors are too quick to downplay is the role of new store marketing support. Outstanding marketing support can make your franchise concept rise above your competition in a very visible and … [Read more...]

6 Retail Innovations That Will Affect How You Market Your New Store

Brick-and-mortar stores will soon have new tools to help attract and retain customers. I’m a bit of a geek when it comes to new technology.  As a consumer, I would almost certainly be regarded as an “early adopter.”  That’s one of the reasons that I’ve written so many articles about the use of technology in the marketing and promotion of retail grand openings.  As Oscar Goldman would say, “we … [Read more...]

How to Improve the Shopping Experience for Your New Store

Creating a personalized shopping experience will keep your customers coming back even after your new store’s grand opening. A recent study from Synqera, by Instant.ly, gives new stores a reason to keep the faith.  The study shows more than two-thirds of Americans (67%) prefer to shop in traditional, brick and mortar stores than online commerce sites.   … [Read more...]