What Determines Startup Success?

For startup genius Bill Gross, sharing the secret to success wouldn’t be possible without experiencing failure. … [Read more...]

3 Ways to Fail as a New Store Owner

Abraham Lincoln once said, “My great concern is not whether you have failed, but whether you are content with your failure.” … [Read more...]

Ready to Start a New Store? Forget Everything You’ve Heard

Business startup advice is generally well-intentioned and often insightful. But if you are thinking of starting your own new store, the best bet is to just forget everything you know. … [Read more...]

Do What You Love and the Money will Follow

Does this hold true when it comes to your new store? … [Read more...]

Quick Ways to Keep Conflict Out of Your New Store

Leave snarky tweets to the tweens. When it comes to social media showdowns, be sure your new store is always a spectator and never a contender. … [Read more...]

5 Inviting Ideas for Increasing Traffic

When traditional methods don’t seem to work, implement these innovative tactics to entice customers to enter your new store. … [Read more...]

5 Things New Store Owners Need to Do Now

Getting bogged down with responsibilities is common for new store owners. To focus on boosting your brand and promoting growth, here’s where you need to do. … [Read more...]

4 Reasons You’re Losing Great Employees

Turnover and disenchanted employees have always been a part of brand building, but what if you are the reason great employees keep hitting the exit? … [Read more...]

5 Tips to Converting Customers with Email Receipts

You may consider a receipt a useless part of your branding experience, but carefully crafting a targeted email receipt can quickly convert customers and re-direct them right back in your direction. … [Read more...]

5 Leadership Qualities You Need as a New Store Entrepreneur

Being passionate about your brand and efficiently juggling numbers are all good skills to possess as an entrepreneur, but what qualities are most important if you hope to successfully manage your new store and strongly lead your team to jump on board? … [Read more...]

Website Blunders Your New Store Does Not Want to Make

Losing the attention of website visitors happens fast, especially if the website for your new store is making these key blunders. … [Read more...]

New Store Lessons from Dr. Seuss on Content Marketing

Engaging in the competitive process of content marketing involves a keen knack for storytelling and there’s no better authority on storytelling than the legendary Dr. Seuss to grab some ideas on combining creativity with purpose. … [Read more...]

Is Your New Store a Paul or a John?

Stores have personalities. Which Beatle is yours more like? … [Read more...]

12 Tips for Choosing a Marketing Partner for Your New Store

A list of “Do’s” and “Don’ts” as you and your team seek out the ideal partner to help design and implement your marketing efforts for your new store. … [Read more...]

Avoid Cart Abandonment on New Store Ecommerce Sites

Six ways you can  avoid the dreaded syndrome of cart abandonment on your ecommerce site and get customers all the way to the checkout line. … [Read more...]

Better to Have No Tagline for Your New Store Than a Bad One

If your new store had this tagline, I would cringe for you:  It’s (insert store name), or nothing. … [Read more...]