How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

3 Key Reasons Your Brand Needs a Mobile App

Is optimizing your site for mobile enough for consumers? Or, should your brand include a mobile app? … [Read more...]

Is Your Brand Bothersome on Social Media?

These social media blunders could take your brand from beloved to blocked by followers. … [Read more...]

Should Your New Store Develop a YouTube Strategy?

It may seem the more social channels utilized, the greater traffic will be. But is YouTube, the best platform for your store? … [Read more...]

Top 10 Marketing Trends of the Future

"If it ain't broke, don't fix it," doesn't apply to the marketing world. If you're not using the latest trends, you need to fix that before it's too late. … [Read more...]

How Your New Store Can Increase Sales with Mobile Search

Don’t underestimate the power of paid search on mobile to drive in-store traffic and, more importantly, sales. … [Read more...]

4 Digital Trends Your New Store Can Implement Now

The question of “what’s next” is a persistent one that drive us to find new ways to break through the clutter, successfully reach a niche group, and find a cost-efficient solution that is also innovative. However, it’s the “What’s Next” mentality that often confuses marketers about what they can do NOW. … [Read more...]

Using Mobile Advertising to Promote Your Grand Opening

Using location data to target potential customers can help generate more traffic to your new store’s grand opening. … [Read more...]

Who Are Local Digerati & Why They Matter to Your New Store

Local Digerati are a new group of people with unique media habits that affect how both advertisers and new store owners, like yourself, can reach them. … [Read more...]

2 Mobile Commerce Trends Your New Store Should Watch

Mobile usage will continue to grow as consumers adapt to new technology and expect retailers to keep pace with their ever-changing personal needs. … [Read more...]

3 Ways to Attract Busy Moms to Your New Store

With persistence and a couple of tips up your sleeve, you can gain the attention and the loyalty of moms who are actively seeking more engaging information. … [Read more...]

5 Ways to Utilize Your New Store’s Best Marketing Tool

Email marketing is not only alive and well, but it is steadily picking up steam and running circles around other popular social media outlets, as its effectiveness continues to outperform and impress. … [Read more...]

5 Considerations For Using Beacon Technology In Your New Store

Bluetooth Low Energy (BLE) represents a whole new way for retailers to interact with shoppers in their brick-and-mortar stores; but you have to determine if it's right for you and your customers. … [Read more...]

3 Tips Your New Store Should Know to Engage Hispanics

It’s important to understand the Hispanic demographic and their media preferences prior to creating your retail marketing campaign. A recent Nielsen report highlighted the tremendous economic impact of Hispanic consumers in the US. Currently there are 52 million Hispanic people in the U.S. population, and they represent a hefty $1.2 trillion in buying power. Marketers are increasingly devoting … [Read more...]

2 Tactics for Reaching Multi-tasking Consumers for Your New Store

There is no question that consumers are using multiple devices simultaneously, but good news, there IS a way to use this behavior to your advantage. It is not uncommon for young people to be multi-tasking across five screens; TV, phone, laptop, desktop and either a tablet or some handheld gaming device.  So with this type behavior becoming more and more common among all age groups, how do … [Read more...]

Why Research Should Drive Your New Store’s Media Strategy

The key to improving the ROI of your new store's media campaign is finding the right media vehicles to reach your niche audience. Your new store may have a broad appeal, but it is important to get beyond a generic target audience like “people who eat.”   Research can tell you if your core customers are moms or young men.  Although both targets can use your product or shop at your store, find the … [Read more...]