How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

3 Key Reasons Your Brand Needs a Mobile App

Is optimizing your site for mobile enough for consumers? Or, should your brand include a mobile app? … [Read more...]

How to Reduce Shopping Cart Abandonment

Finding out why customers ditch their virtual shopping carts can help your store guide them from abandoning to ordering merchandise. … [Read more...]

Rewards Programs: Helpful or Harmful to Your Brand

When every store has a rewards program, is yours more nauseating than nifty to customers? … [Read more...]

Top 10 Marketing Trends of the Future

"If it ain't broke, don't fix it," doesn't apply to the marketing world. If you're not using the latest trends, you need to fix that before it's too late. … [Read more...]

3 Tips for Reaching Hispanics with Your New Store Message

With the expected growth rate of the Hispanic population in the U.S., marketers need to know how to reach this growing ethnic group. … [Read more...]

How Your New Store Can Increase Sales with Mobile Search

Don’t underestimate the power of paid search on mobile to drive in-store traffic and, more importantly, sales. … [Read more...]

How to Optimize Your New Store’s Website for Mobile Search

If your new store wants a piece of the Google pie, then you must provide a relevant, high-quality experience optimized for your customers’ mobile devices. … [Read more...]

Using Mobile Advertising to Promote Your Grand Opening

Using location data to target potential customers can help generate more traffic to your new store’s grand opening. … [Read more...]

2 Mobile Commerce Trends Your New Store Should Watch

Mobile usage will continue to grow as consumers adapt to new technology and expect retailers to keep pace with their ever-changing personal needs. … [Read more...]

5 Ways to Utilize Your New Store’s Best Marketing Tool

Email marketing is not only alive and well, but it is steadily picking up steam and running circles around other popular social media outlets, as its effectiveness continues to outperform and impress. … [Read more...]

Is Your New Store Equipped to Receive Mobile Payments?

Contactless payment technology: another way to make your new store customer-friendly. … [Read more...]

2 Tactics for Reaching Multi-tasking Consumers for Your New Store

There is no question that consumers are using multiple devices simultaneously, but good news, there IS a way to use this behavior to your advantage. It is not uncommon for young people to be multi-tasking across five screens; TV, phone, laptop, desktop and either a tablet or some handheld gaming device.  So with this type behavior becoming more and more common among all age groups, how do … [Read more...]

4 Mobile Purchase Stats You Need to Know for Your New Store

Mobile devices are playing an increasingly larger role in the way consumers are making purchase decisions. New statistics are being released daily showing how consumers are using their mobile devices for everything from researching products and comparing prices to actually taking action and making the purchase on their mobile device. … [Read more...]

3 Ways The Digital Path to Purchase Affects Your New Store

One of the top challenges facing retailers today is understanding how consumers are using mobile as part of their shopping experience. Beyond question, the rapid adoption of “smart mobile” technologies by consumers worldwide has triggered a fundamental change in how people shop and how retailers sell. … [Read more...]

3 Reasons Your New Store Should Consider Online Video

Viewing of online video by 18-24 year olds is continuing to increase as the number of U.S. households cutting ties with cable and Pay-TV services also increases. Today’s youth have become increasingly difficult to reach with messages about new store openings.  With the changes in TV viewing habits exhibited by this group, online video is an area that is showing significant growth and should be a … [Read more...]