How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

Should Your New Store Develop a YouTube Strategy?

It may seem the more social channels utilized, the greater traffic will be. But is YouTube, the best platform for your store? … [Read more...]

Are Your Social Media Practices Archaic?

Social media is on fire in the customer engagement arena and without a solid strategy, your business may get burned. … [Read more...]

Top 5 Reasons You Can’t be a Digital Marketing Dummy

You don't have to be an expert in every aspect of business; but when it comes to digital marketing, you can’t bury your head in the sand any longer. … [Read more...]

Top 10 Marketing Trends of the Future

"If it ain't broke, don't fix it," doesn't apply to the marketing world. If you're not using the latest trends, you need to fix that before it's too late. … [Read more...]

5 Ways to Tell When to Outsource Your New Store’s Marketing

When you’ve taken your new store from a simple concept to a full-functioning business, it’s hard to let go of monitoring any aspect of your store. But realizing when it’s time to outsource departments, such as marketing, before it’s too late can save you time and money in the long run.  … [Read more...]

How to Use Cinema Advertising to Promote Your New Store

Recent enhancements to cinema advertising now allow your new store to promote your grand opening to moviegoers both inside and outside of the movie theaters. … [Read more...]

Should You Consider Addressable TV for Your New Store?

Addressable TV is a new way of targeting customers, but availability is limited and cost can be prohibitive. … [Read more...]

12 Questions to Ask Your Store’s Potential Marketing Partner

Don’t miss the opportunity to get bidders to demonstrate how they think, how they operate and what they want out of a relationship with you. … [Read more...]

How to Save Money On TV Spots for Your New Store

Why shoot just one spot, when you can shoot three for a little more? … [Read more...]

8 Items to Include In Your New Store’s Marketing RFP

The RFP process can be your ticket to finding the ideal marketing partner, but you need to make sure you’re asking the right questions. … [Read more...]

4 Ways to Help Your New Store’s Digital Campaign Viewability

The standard percentage of display advertising impressions served but never seen may surprise you.  Use these tips to help get your new store’s message in front of your target audience. … [Read more...]

Who Are Local Digerati & Why They Matter to Your New Store

Local Digerati are a new group of people with unique media habits that affect how both advertisers and new store owners, like yourself, can reach them. … [Read more...]

How Your New Store Can Benefit from Pre-Roll Video

Advertise your grand opening with pre-roll video and save. More advertisers are amortizing their television production dollars by repurposing their spots. In fact, some are even, shooting and posting pre-roll video. … [Read more...]

3 Tips Your New Store Should Know to Engage Hispanics

It’s important to understand the Hispanic demographic and their media preferences prior to creating your retail marketing campaign. A recent Nielsen report highlighted the tremendous economic impact of Hispanic consumers in the US. Currently there are 52 million Hispanic people in the U.S. population, and they represent a hefty $1.2 trillion in buying power. Marketers are increasingly devoting … [Read more...]

2 Tactics for Reaching Multi-tasking Consumers for Your New Store

There is no question that consumers are using multiple devices simultaneously, but good news, there IS a way to use this behavior to your advantage. It is not uncommon for young people to be multi-tasking across five screens; TV, phone, laptop, desktop and either a tablet or some handheld gaming device.  So with this type behavior becoming more and more common among all age groups, how do … [Read more...]