How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

Should Your New Store Develop a YouTube Strategy?

It may seem the more social channels utilized, the greater traffic will be. But is YouTube, the best platform for your store? … [Read more...]

5 Ways to Tell When to Outsource Your New Store’s Marketing

When you’ve taken your new store from a simple concept to a full-functioning business, it’s hard to let go of monitoring any aspect of your store. But realizing when it’s time to outsource departments, such as marketing, before it’s too late can save you time and money in the long run.  … [Read more...]

How to Use Cinema Advertising to Promote Your New Store

Recent enhancements to cinema advertising now allow your new store to promote your grand opening to moviegoers both inside and outside of the movie theaters. … [Read more...]

How Programmatic Buying Affects New Store Creative

Programmatic buying affects not only how media is purchased for your new store's advertising but also the creative product. … [Read more...]

Using Mobile Advertising to Promote Your Grand Opening

Using location data to target potential customers can help generate more traffic to your new store’s grand opening. … [Read more...]

Should You Consider Addressable TV for Your New Store?

Addressable TV is a new way of targeting customers, but availability is limited and cost can be prohibitive. … [Read more...]

4 Ways to Help Your New Store’s Digital Campaign Viewability

The standard percentage of display advertising impressions served but never seen may surprise you.  Use these tips to help get your new store’s message in front of your target audience. … [Read more...]

Who Are Local Digerati & Why They Matter to Your New Store

Local Digerati are a new group of people with unique media habits that affect how both advertisers and new store owners, like yourself, can reach them. … [Read more...]

How Your New Store Can Benefit from Pre-Roll Video

Advertise your grand opening with pre-roll video and save. More advertisers are amortizing their television production dollars by repurposing their spots. In fact, some are even, shooting and posting pre-roll video. … [Read more...]

3 Tips Your New Store Should Know to Engage Hispanics

It’s important to understand the Hispanic demographic and their media preferences prior to creating your retail marketing campaign. A recent Nielsen report highlighted the tremendous economic impact of Hispanic consumers in the US. Currently there are 52 million Hispanic people in the U.S. population, and they represent a hefty $1.2 trillion in buying power. Marketers are increasingly devoting … [Read more...]

What Your New Store Needs to Know About Programmatic Buying

As retail marketers are starting to shift more advertising dollars towards programmatic buying, consider these pros and cons to determine if this technology is right for your new store. In June of 2014, Proctor and Gamble announced it wanted “to buy 70% to 75% of its U.S. digital media programmatically by the end of the year,” which elevated the conversation and debate around programmatic buying. … [Read more...]

Why Research Should Drive Your New Store’s Media Strategy

The key to improving the ROI of your new store's media campaign is finding the right media vehicles to reach your niche audience. Your new store may have a broad appeal, but it is important to get beyond a generic target audience like “people who eat.”   Research can tell you if your core customers are moms or young men.  Although both targets can use your product or shop at your store, find the … [Read more...]

12-Point Checklist for Planning Your Grand Opening Campaign

Knowing the right questions to ask can help guide the development of truly effective marketing materials to support your new store. One of the universal truths of store grand openings is that they don't just happen.  They take planning — and lots of it.  I may sound like a broken record.  But, I am hopeful that reality comes through loud and clear in the articles that Dave and I share here. … [Read more...]

How to Make Real-Time Adjustments to Your New Store’s Media Schedule

Establish a plan of action before your advertising schedule airs to keep your new store's media investment working for you in a real-time capacity. Let’s say your commercials are in the right place, but your message is wrong or the product you’re advertising is no longer in stock. How do you fix this and fix it quickly? … [Read more...]

How Your New Store Can Use Weather to Trigger a Media Campaign

Take full advantage of digital media’s ability to set specific “triggers,” such as weather to target your new store's campaign. You can utilize digital media as a tool to target customers based on behavior and geography, but have you considered targeting your campaign based on the weather? … [Read more...]