Email Words Your New Store Should Avoid

How much would you pay for a marketing campaign that produced an average 4,300% return on your initial investment? … [Read more...]

Is Your New Store’s Content Marketing Done Halfway?

Content creation is just the first step of content marketing, and some new store owners don’t know what comes next. … [Read more...]

Is Your Marketing Strategy Losing Momentum?

Month after month, the marketing checklist is always done: emails are sent, ads are running and social media posts are posted. But, where are the results? … [Read more...]

3 Ways to Fail as a New Store Owner

Abraham Lincoln once said, “My great concern is not whether you have failed, but whether you are content with your failure.” … [Read more...]

6 Tactics to Optimize Your Customer Experience

In the next 4 years, 85% of customers' relationships with brands won't include human interaction. … [Read more...]

False Facts May Keep Your Store from Attracting Millennials

Check the facts before you tweak your tactics. Marketing to Millennials might be easier than you think. … [Read more...]

Nurturing Your New Store’s Niche Market

Knowing your niche market is like hitting a bullseye. You just can’t score any better. … [Read more...]

Should Your New Store Develop a YouTube Strategy?

It may seem the more social channels utilized, the greater traffic will be. But is YouTube, the best platform for your store? … [Read more...]

Boost Your Store’s Social Shares with Unique Content

Everybody likes positive feedback. For marketers, increased social engagement is the best sign of performing well. … [Read more...]

Are Your Social Media Practices Archaic?

Social media is on fire in the customer engagement arena and without a solid strategy, your business may get burned. … [Read more...]

Ten Business Practices to Avoid for a Great Year

Start strong by taking a hard look at your business and yourself to determine what practices would turn this year into a phenomenal one. … [Read more...]

Why Your Business Needs a Brand Ambassador

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”--Jeff Bezos, Amazon CEO … [Read more...]

Social Media Survival Musts for Your Business

Inspiring quotes and cute puppy shenanigans aren’t enough to keep consumers engaged. Ignoring the real social media musts you may cost your business big. … [Read more...]

What Marketing Tool You Need Before Any Other

There’s a lot to be said about a solid marketing plan. But before plans begin, there is one marketing tool that must be perfected. … [Read more...]

What Type of Merchandise Keeps Customers Coming Back?

To grab customers’ attention, keep them intrigued and make them brand loyal, you need to carry some key products. … [Read more...]

Why Your Store Desperately Needs a Podcast

If you want to do the next big thing in marketing, it’s time to start podcasting. It's exploding in popularity and ridiculously simple to generate. … [Read more...]