Is Your Marketing Strategy Losing Momentum?

Month after month, the marketing checklist is always done: emails are sent, ads are running and social media posts are posted. But, where are the results? … [Read more...]

How to Create Unstoppable Email Open Rates

Email marketing campaigns remain effective. But improved conversion rates can’t happen if emails aren't opened. … [Read more...]

Should Your New Store Develop a YouTube Strategy?

It may seem the more social channels utilized, the greater traffic will be. But is YouTube, the best platform for your store? … [Read more...]

Are Your Social Media Practices Archaic?

Social media is on fire in the customer engagement arena and without a solid strategy, your business may get burned. … [Read more...]

Social Media Survival Musts for Your Business

Inspiring quotes and cute puppy shenanigans aren’t enough to keep consumers engaged. Ignoring the real social media musts you may cost your business big. … [Read more...]

What Marketing Tool You Need Before Any Other

There’s a lot to be said about a solid marketing plan. But before plans begin, there is one marketing tool that must be perfected. … [Read more...]

Don’t Let Football Season Sack Your Sales

Customers might be spending more Saturdays in the stands instead of your store this fall, but that’s no reason to throw in the towel. … [Read more...]

Can Content Marketing Work for Brick-and-Mortar Locations?

If giant posters and Yellow Page ads dominate the bulk of your brick-and-mortar marketing, find out what is missing that could be costing you customers. … [Read more...]

6 Mistakes To Avoid When Opening Your New Store

These tragic business mistakes could mean disaster for your new store within five years. … [Read more...]

8 Items to Include In Your New Store’s Marketing RFP

The RFP process can be your ticket to finding the ideal marketing partner, but you need to make sure you’re asking the right questions. … [Read more...]

Who Are Local Digerati & Why They Matter to Your New Store

Local Digerati are a new group of people with unique media habits that affect how both advertisers and new store owners, like yourself, can reach them. … [Read more...]

4 Ways to Increase Your Customer Base on a Tight Budget

Adding customers to your ever-mounting list of responsibilities and expenditures doesn’t have to be another dreaded task that requires hours of research and uncovering that hidden stash in the backyard. … [Read more...]

7 Lessons from the NASCAR Racing Experience On Opening a New Store

Retail marketing inspiration can come in all shapes, sizes – and speeds. A friend of mine recently celebrated his 50th birthday and his wife organized a once-in-a-lifetime event to celebrate his milestone.  A group of us traveled to a nearby racetrack to participate in the NASCAR Racing ExperienceSM (NRE). … [Read more...]

3 Ways to Reach Generation Z with Your New Store Message

Generation Z currently represents the largest segment of the U.S. population with $44 billion dollars of disposable income, but they are very unique when it comes to reaching them. Gen Z is the segment of the population born since 1995 and follows on the heels of Generation Y (Millennials).  But make no mistake; they are very different from Gen Y.  According to a study by Sparks & Honey, they … [Read more...]

12-Point Checklist for Planning Your Grand Opening Campaign

Knowing the right questions to ask can help guide the development of truly effective marketing materials to support your new store. One of the universal truths of store grand openings is that they don't just happen.  They take planning — and lots of it.  I may sound like a broken record.  But, I am hopeful that reality comes through loud and clear in the articles that Dave and I share here. … [Read more...]

Is Pinterest a Part of Your New Store Marketing Arsenal?

Pinterest may not even be on your radar as a viable marketing tool, but with 200% growth and record numbers of users, dismissing it may be costly. As a business owner, entrepreneur or CEO there is probably no chance you haven’t heard of Pinterest. However, using Pinterest as a social media or marketing tool for your new store gets a bit trickier. You know it’s a powerful resource, but may have … [Read more...]