Build Your Store’s Customer Base Through Special Events

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust... … [Read more...]

4 Characteristics of Successful Startups

Entrepreneur Ben Horowitz once said, “As a startup CEO I slept like a baby... I woke up every two hours and cried.” … [Read more...]

Should Your New Store Develop a YouTube Strategy?

It may seem the more social channels utilized, the greater traffic will be. But is YouTube, the best platform for your store? … [Read more...]

How Your New Store Can Create a Multi-Sensory Experience

Traditional marketing tells us to push our product and just get it in front of customers. But if your new store desires to really make a brand impact, it’s time to look beyond simple brand exposure and focus on an all-encompassing brand experience. … [Read more...]

6 Mistakes To Avoid When Opening Your New Store

These tragic business mistakes could mean disaster for your new store within five years. … [Read more...]

3 Tips to Pull Off a Successful Grand Opening Event

A fabulous grand opening requires a lot of forethought and a little creativity if you hope to engage your community and secure long-term customers. … [Read more...]

3 Off-Beat Strategies for Your New Store Grand Opening

Since your concept may be untested in the market, consider a few unconventional promotions to motivate potential customers to try your new store. … [Read more...]

Approach Grand Openings Like a Party Planner, Not a Marketer

Sometimes all you need is a little different perspective to help take your grand opening or remodel to a whole new level.  We’ve put together a party-planning checklist to get you started! … [Read more...]

9 Lessons from George Lucas on New Store Grand Openings

Inspiration can come from anyone and anywhere – even from a galaxy far, far away. … [Read more...]

New Store Lessons from Dr. Seuss on Content Marketing

Engaging in the competitive process of content marketing involves a keen knack for storytelling and there’s no better authority on storytelling than the legendary Dr. Seuss to grab some ideas on combining creativity with purpose. … [Read more...]

7 Design Tips That Will Attract Customers to Your New Store

Does your “welcome” sign on the front door really welcome people with an inviting space and alluring atmosphere that will keep them shopping and coming back? … [Read more...]

Is There a Public Bias Against the Location of Your New Store?

Can the accessibility to, and history of, a location, effect success? … [Read more...]

10 Grand Opening Lessons Tested In the Real World

A recent client success story proves that a great opening event requires an expert plan and the coordination of a lot of great people and resources. … [Read more...]

8 Things I’d Change About My Last New Store Opening

A retailer considers what he would have done differently if he could go back in time and improve his last grand opening. … [Read more...]

New Customers Make Your Grand Opening Merry

Here’s a new store opus that’s destined to become a classic in every sense of the word … [Read more...]

9 Grand Opening Lessons I’ve Learned from Doctor Who

It's amazing how much a British science-fiction television show has to teach us about opening a new store – if we're willing to follow the Doctor's orders. … [Read more...]