Build Your Store’s Customer Base Through Special Events

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust... … [Read more...]

3 Tips to Pull Off a Successful Grand Opening Event

A fabulous grand opening requires a lot of forethought and a little creativity if you hope to engage your community and secure long-term customers. … [Read more...]

3 Off-Beat Strategies for Your New Store Grand Opening

Since your concept may be untested in the market, consider a few unconventional promotions to motivate potential customers to try your new store. … [Read more...]

5 Lessons About Grand Openings From Peyton Manning

Regardless if you’re a Denver Broncos fan or not, you have to admit Peyton Manning will go down as one of the greats, and there are a few lessons you can learn about grand openings from his performance on and off the field. … [Read more...]

Top 7 Grand Opening Pitfalls For Your New Store to Avoid

Give your next grand opening every chance to succeed by avoiding these common mistakes. The other day Dave and I were being interviewed for a magazine article about retail grand openings.  During the course of the discussion, the writer asked very simply, "what are the main pitfalls that stores should avoid when staging a grand opening celebration?"  It's a deceptively simple question that gave … [Read more...]

What to Do After Your New Store’s Grand Opening

You may have heard it’s not over till the fat lady sings, well, since that’s not going to happen, here are some key steps your business needs to take to officially wrap up your new store’s grand opening and capitalize on every opportunity you have to grab new leads. And that’s a wrap….Or is it? After the confetti has been swept up, the last crumbles of celebratory cake consumed and multitudes of … [Read more...]

3 Tips to Make Your New Store Opening Appeal to Families

What you can learn from the YMCA to create a family-friendly atmosphere and help drive families to your new store’s grand opening event. There is no question that the YMCA caters to families. So, when the newest location of the YMCA opened in Huntington Beach, California, they created one of the grandest grand openings you could ever dream of, an all out YMCA marketing home run. … [Read more...]

Invite This Mob to Your New Store Grand Opening

Invite a flash mob and unlock a whole new arena of ingenious guerilla marketing ideas and get people talking about your new store. When making your new store grand opening invites, you probably won’t include the mob. But, if you’re a strategic marketer with a keen sense of how to create a buzz for your new store, the mob may be tops on your list, the flash mob, that is. … [Read more...]

How to Ensure Your New Store Grand Opening Isn’t a Flop

Failure to make the “proper introduction” could lead your business straight into obscurity. Find out how to avoid this mishap for your new store. It’s been said that your new store’s grand opening is like your welcome mat to the community in which you serve.  So, in order to properly introduce your business to the people that will hopefully frequent it, you better plan on a knockout first … [Read more...]

8 Often Overlooked Details for Your New Store’s Grand Opening

Here’s a checklist of some of the things that you should always keep in mind when planning the opening of your new store. I have a friend who was talking to me the other day about how they have adopted a new philosophy that has totally changed her outlook on life.  Her secret to reducing stress is she no longer “sweats the small stuff” so much. I smiled and sincerely congratulated her for finding … [Read more...]

Use Live Local Media to Boost Your New Store Opening Traffic

Creating a grand opening event that captures the attention of local media is a win, win situation for your new store. When Rock Hard’s Tacos wanted to let people know their new store was in business in Boca Raton, Florida, they planned out of the box. … [Read more...]

6 Lessons Lyle Lovett Taught Me About New Store Grand Openings

A recent concert by this iconic American performer is proof that marketing inspiration can come from the most unlikely of places.  Although my iTunes library is as eclectic as the day is long, I have to admit I was never a huge fan of country music when I was growing up.  But, my dad was.  And, maybe that’s why my semi-rebellious teen years were spent in blind devotion to many of the alternative … [Read more...]

3 Tips to Draw a Crowd to Your New Store Opening

A grand opening that brings customers in begging for more and leaves them singing your praises is key. Find out how to come out of the gate with a bang. When Cabela’s held their new store’s grand opening in Greenville, South Carolina they started with a marketing bang. By 8 a.m. a DJ was in place, trivia games were underway and a ribbon cutting that involved an arrow shot from a bow awed curious … [Read more...]

Everything I Need to Know About Store Openings I Learned at the Derby

The renowned horse race on the first Saturday in May is an event of epic proportions that has a lot to teach us about planning a great grand opening. I’ve lived in Louisville, Kentucky, most of my adult life.  And, I’ve been fortunate enough to attend the Kentucky Derby on numerous occasions.  Regardless of whether I’m hosting someone, attending as someone else’s guest or simply going with … [Read more...]

The Four F’s of Planning Your Store’s Next Grand Opening

Maximize the drawing power of your next new store opening by incorporating these key elements. I’m a big fan of mnemonic devices.  When I was in college, I had friends in medical school who wouldn’t be doctors today if they hadn’t made good use of these recall techniques to remember parts of the human body, evolutionary behaviors and more. … [Read more...]

5 Key Guidelines to Plan Your New Store Opening Event

These guiding principles will put you and your team in the proper mindset for developing a plan for introducing your new store to the world. These five key tips will help you begin to develop your grand opening strategies armed with a sense of perspective and purpose. … [Read more...]