Build Your Store’s Customer Base Through Special Events

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust... … [Read more...]

Why Your Social Media Contest May Be Useless

Seeing social media stats spike after an engaging contest is satisfying. But a successful social media contest doesn't end when the winner is selected. … [Read more...]

3 Tips to Pull Off a Successful Grand Opening Event

A fabulous grand opening requires a lot of forethought and a little creativity if you hope to engage your community and secure long-term customers. … [Read more...]

5 Tips to Help Implement a Social Media Campaign for Your New Store

Ignoring social media won’t make it go away and it won’t improve your marketing strategies until you resolve to dive in and get on board with a full-on plan. … [Read more...]

5 Ways Your New Store Can Take Advantage of Holidays

You already know your store can capitalize on “big-name” holidays, but what about the more obscure ones? Is it just me, or does it seem like every day is some sort of holiday? I feel like every time I get on Facebook, Twitter or Instagram someone is always paying homage to some kind of National _______ Day or honoring _______ Month. … [Read more...]

5 Ideas for High-Impact, Low-Cost Grand Opening Prizes

A great contest needs to motivate your customers to participate, but it doesn't have to cost you an arm and a leg. I've written a lot about ways of making the grand opening "experience" as exciting as it can be. And, admittedly, giving customers the chance to win something – especially if it's significant enough to be included in your grand opening marketing communications – is one of the easiest … [Read more...]

7 Lessons from the NASCAR Racing Experience On Opening a New Store

Retail marketing inspiration can come in all shapes, sizes – and speeds. A friend of mine recently celebrated his 50th birthday and his wife organized a once-in-a-lifetime event to celebrate his milestone.  A group of us traveled to a nearby racetrack to participate in the NASCAR Racing ExperienceSM (NRE). … [Read more...]

5 Ways Your New Store Can Enhance Customer Experience

Find out how your new store can stand out from your competitors and create solid brand loyalty. You may have a massive customer email list or a killer grand opening strategy for your new store, but luring and keeping customers depends mainly on wowing them with an outstanding customer experience. … [Read more...]

12-Point Checklist for Planning Your Grand Opening Campaign

Knowing the right questions to ask can help guide the development of truly effective marketing materials to support your new store. One of the universal truths of store grand openings is that they don't just happen.  They take planning — and lots of it.  I may sound like a broken record.  But, I am hopeful that reality comes through loud and clear in the articles that Dave and I share here. … [Read more...]

How to Ensure Your New Store Grand Opening Isn’t a Flop

Failure to make the “proper introduction” could lead your business straight into obscurity. Find out how to avoid this mishap for your new store. It’s been said that your new store’s grand opening is like your welcome mat to the community in which you serve.  So, in order to properly introduce your business to the people that will hopefully frequent it, you better plan on a knockout first … [Read more...]

Use Live Local Media to Boost Your New Store Opening Traffic

Creating a grand opening event that captures the attention of local media is a win, win situation for your new store. When Rock Hard’s Tacos wanted to let people know their new store was in business in Boca Raton, Florida, they planned out of the box. … [Read more...]

6 Lessons Lyle Lovett Taught Me About New Store Grand Openings

A recent concert by this iconic American performer is proof that marketing inspiration can come from the most unlikely of places.  Although my iTunes library is as eclectic as the day is long, I have to admit I was never a huge fan of country music when I was growing up.  But, my dad was.  And, maybe that’s why my semi-rebellious teen years were spent in blind devotion to many of the alternative … [Read more...]

Everything I Need to Know About Store Openings I Learned at the Derby

The renowned horse race on the first Saturday in May is an event of epic proportions that has a lot to teach us about planning a great grand opening. I’ve lived in Louisville, Kentucky, most of my adult life.  And, I’ve been fortunate enough to attend the Kentucky Derby on numerous occasions.  Regardless of whether I’m hosting someone, attending as someone else’s guest or simply going with … [Read more...]

The Four F’s of Planning Your Store’s Next Grand Opening

Maximize the drawing power of your next new store opening by incorporating these key elements. I’m a big fan of mnemonic devices.  When I was in college, I had friends in medical school who wouldn’t be doctors today if they hadn’t made good use of these recall techniques to remember parts of the human body, evolutionary behaviors and more. … [Read more...]

4 Ways Your New Store Can Create the Best Customer Shopping Experience

The success of your new store could depend on your ability to create an in-store shopping experience that cannot be replicated by online retailers. Recently, Amazon.com ran a promotion that made small business retailers across North America absolutely crazy. The online retailer provided consumers with up to $15 in credit if they competitively price-checked via its mobile app while in retail … [Read more...]

5 Low-Cost or No-Cost Ideas to Drive Traffic to Your New Store Opening

Applying some price conscience tactics will help draw the maximum number of potential customers to your new store’s grand opening. … [Read more...]