Creating Facebook Ad Content That Converts

Forming a social media strategy can be cake. But creating Facebook ads and content that converts? That’s a whole different ballgame. … [Read more...]

Facebook Etiquette: Why Your Brand Might be Irritating

Social media might take away face-to-face interactions with customers, but your interactions with others online still heavily impact the face of your brand. … [Read more...]

Should Your New Store’s Social Strategy Focus on Quality or Quantity?

When it comes to gaining social media followers for your new store, the great debate lies within how many followers to have versus who those followers are. … [Read more...]

5 Tips to Help Implement a Social Media Campaign for Your New Store

Ignoring social media won’t make it go away and it won’t improve your marketing strategies until you resolve to dive in and get on board with a full-on plan. … [Read more...]

3 Ways to Attract Busy Moms to Your New Store

With persistence and a couple of tips up your sleeve, you can gain the attention and the loyalty of moms who are actively seeking more engaging information. … [Read more...]

5 Ways Your New Store Can Take Advantage of Holidays

You already know your store can capitalize on “big-name” holidays, but what about the more obscure ones? Is it just me, or does it seem like every day is some sort of holiday? I feel like every time I get on Facebook, Twitter or Instagram someone is always paying homage to some kind of National _______ Day or honoring _______ Month. … [Read more...]

3 Tips Your New Store Should Know to Engage Hispanics

It’s important to understand the Hispanic demographic and their media preferences prior to creating your retail marketing campaign. A recent Nielsen report highlighted the tremendous economic impact of Hispanic consumers in the US. Currently there are 52 million Hispanic people in the U.S. population, and they represent a hefty $1.2 trillion in buying power. Marketers are increasingly devoting … [Read more...]

Use Your Email List to Promote Your New Store on Social Media

Leverage your email database to increase social media engagement with your new store. One of the best ways to build your email database is to incorporate data collection into your grand opening celebration.  Give your new customers the chance receive a giveaway item or win a grand prize by providing their contact information, especially their email address. … [Read more...]

4 Ways to Promote Your Grand Opening with Social Media

If you hope to successfully utilize your full promotional potential for your grand opening event, consider using these social media success tools and don’t stop with a phone call to the local newspaper and a few mailed invitations. … [Read more...]

4 Ways to Incorporate Social Media Prompts in Traditional Media

How to increase your new store's media campaign to create more brand ambassadors on social media and increase sales. As we have mentioned, there are a several ways to convert your customers into social media fans once they are in your new store.   But, you also need to increase your social media following with potential consumers. Consider these tips to include social media prompts in new … [Read more...]

How to Use Facebook Promotions for Your New Store Opening

Adding a Facebook promotion to your new store's strategy can help extend the reach of your message and enhance your other digital marketing efforts. When you are developing a marketing plan for your grand opening don’t forget to leverage your social networks.  Especially if you are advertising your big event on traditional channels. You should consider using this message to increase your number … [Read more...]

Boost Your New Store’s Social Media Following with Traditional Media

A recent study shows consumers interact with brands on social media when exposed to prompts across various advertising tactics. Consumers are multi-tasking more than ever before, making a mix of traditional media and a strategic layered approach critical for your new store to break through the clutter.  So, it's important to promote your social presence across your entire advertising campaign. … [Read more...]

Use Social Media Demographics to Refine Your New Store’s Strategy

It is important to understand who is using each network before developing the social media strategy and message for your new store opening. It is no surprise that Generation Y can be found online.  They are now dubbed the “Connected Generation” and have grown up with technology. … [Read more...]

4 Ways to Convert Your New Store’s Customers Into Social Media Fans

Your customers already like you, so take these easy steps to make sure they also “like” you on social media, and become brand ambassadors for your new store. … [Read more...]

3 Quick Tips for Your New Store’s Facebook Strategy

What to consider before you set up a separate page to announce your grand opening. If your new store is a new location, of an established brand, does it need its own page on Facebook? In other words, how many Facebook pages does your brand need to have the presence you want, and when does it become overkill? … [Read more...]

3 Tips for Using Facebook Timeline to Enhance the Brand of Your New Store

How this digital scrapbook can tell the story of your brand and grow your business for free. You just opened a new store. And you have little budget for marketing. Fear not — you can get a whole lot out of Facebook Timeline for free – merely by doing it well. … [Read more...]