Build Your Store’s Customer Base Through Special Events

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust... … [Read more...]

5 Tips to Prepare Your Store for Any Holiday or Season

If you’re running low on creative promotional ideas, inspiration can come from an unlikely source – your calendar. … [Read more...]

Don’t Let Football Season Sack Your Sales

Customers might be spending more Saturdays in the stands instead of your store this fall, but that’s no reason to throw in the towel. … [Read more...]

3 Tips to Pull Off a Successful Grand Opening Event

A fabulous grand opening requires a lot of forethought and a little creativity if you hope to engage your community and secure long-term customers. … [Read more...]

5 Lessons About Grand Openings From Peyton Manning

Regardless if you’re a Denver Broncos fan or not, you have to admit Peyton Manning will go down as one of the greats, and there are a few lessons you can learn about grand openings from his performance on and off the field. … [Read more...]

Top 7 Grand Opening Pitfalls For Your New Store to Avoid

Give your next grand opening every chance to succeed by avoiding these common mistakes. The other day Dave and I were being interviewed for a magazine article about retail grand openings.  During the course of the discussion, the writer asked very simply, "what are the main pitfalls that stores should avoid when staging a grand opening celebration?"  It's a deceptively simple question that gave … [Read more...]

3 Tips to Make Your New Store Opening Appeal to Families

What you can learn from the YMCA to create a family-friendly atmosphere and help drive families to your new store’s grand opening event. There is no question that the YMCA caters to families. So, when the newest location of the YMCA opened in Huntington Beach, California, they created one of the grandest grand openings you could ever dream of, an all out YMCA marketing home run. … [Read more...]

How to Ensure Your New Store Grand Opening Isn’t a Flop

Failure to make the “proper introduction” could lead your business straight into obscurity. Find out how to avoid this mishap for your new store. It’s been said that your new store’s grand opening is like your welcome mat to the community in which you serve.  So, in order to properly introduce your business to the people that will hopefully frequent it, you better plan on a knockout first … [Read more...]

8 Often Overlooked Details for Your New Store’s Grand Opening

Here’s a checklist of some of the things that you should always keep in mind when planning the opening of your new store. I have a friend who was talking to me the other day about how they have adopted a new philosophy that has totally changed her outlook on life.  Her secret to reducing stress is she no longer “sweats the small stuff” so much. I smiled and sincerely congratulated her for finding … [Read more...]

Start Your New Store Opening Budget With a Plan to Succeed

Find out how to host an event to launch your new store that stays within your budget and doesn’t offer any financial surprise attacks. Successful events don’t just happen. An event that is memorable and captivates attendees takes hours of planning, preparation and strategy. The grand opening of your new store is no different. On the surface it may seem like a simple marketing event with a few … [Read more...]

Use Live Local Media to Boost Your New Store Opening Traffic

Creating a grand opening event that captures the attention of local media is a win, win situation for your new store. When Rock Hard’s Tacos wanted to let people know their new store was in business in Boca Raton, Florida, they planned out of the box. … [Read more...]

Everything I Need to Know About Store Openings I Learned at the Derby

The renowned horse race on the first Saturday in May is an event of epic proportions that has a lot to teach us about planning a great grand opening. I’ve lived in Louisville, Kentucky, most of my adult life.  And, I’ve been fortunate enough to attend the Kentucky Derby on numerous occasions.  Regardless of whether I’m hosting someone, attending as someone else’s guest or simply going with … [Read more...]

Grand Opening Gaffes to Avoid For Your New Store

Learn from these grand opening missteps to make your new store opening a success. They say first impressions are lasting.  And that’s especially true when it comes to the grand opening of a store. Carol Tice, a freelance writer who has spent more than 15 years writing about business and marketing, posted an article on,which highlighted the missteps taken by a fast-food chain … [Read more...]