Build Your Store’s Customer Base Through Special Events

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust... … [Read more...]

Why Your Social Media Contest May Be Useless

Seeing social media stats spike after an engaging contest is satisfying. But a successful social media contest doesn't end when the winner is selected. … [Read more...]

3 Tips to Pull Off a Successful Grand Opening Event

A fabulous grand opening requires a lot of forethought and a little creativity if you hope to engage your community and secure long-term customers. … [Read more...]

3 Tips to Make Your New Store Opening Appeal to Families

What you can learn from the YMCA to create a family-friendly atmosphere and help drive families to your new store’s grand opening event. There is no question that the YMCA caters to families. So, when the newest location of the YMCA opened in Huntington Beach, California, they created one of the grandest grand openings you could ever dream of, an all out YMCA marketing home run. … [Read more...]

How to Ensure Your New Store Grand Opening Isn’t a Flop

Failure to make the “proper introduction” could lead your business straight into obscurity. Find out how to avoid this mishap for your new store. It’s been said that your new store’s grand opening is like your welcome mat to the community in which you serve.  So, in order to properly introduce your business to the people that will hopefully frequent it, you better plan on a knockout first … [Read more...]

8 Often Overlooked Details for Your New Store’s Grand Opening

Here’s a checklist of some of the things that you should always keep in mind when planning the opening of your new store. I have a friend who was talking to me the other day about how they have adopted a new philosophy that has totally changed her outlook on life.  Her secret to reducing stress is she no longer “sweats the small stuff” so much. I smiled and sincerely congratulated her for finding … [Read more...]

Start Your New Store Opening Budget With a Plan to Succeed

Find out how to host an event to launch your new store that stays within your budget and doesn’t offer any financial surprise attacks. Successful events don’t just happen. An event that is memorable and captivates attendees takes hours of planning, preparation and strategy. The grand opening of your new store is no different. On the surface it may seem like a simple marketing event with a few … [Read more...]

Everything I Need to Know About Store Openings I Learned at the Derby

The renowned horse race on the first Saturday in May is an event of epic proportions that has a lot to teach us about planning a great grand opening. I’ve lived in Louisville, Kentucky, most of my adult life.  And, I’ve been fortunate enough to attend the Kentucky Derby on numerous occasions.  Regardless of whether I’m hosting someone, attending as someone else’s guest or simply going with … [Read more...]

15 Essential Planning Considerations For Your New Store Opening

A planning checklist will help keep your new store's grand opening event organized and on track for success. I’m not sure what my life would be like without the ability to make lists.  Lists of things I need to do today (and won’t get around to doing).  Lists of what I need to get at the grocery store (although I’ll get twice as much).  Reminders of “must do” things like calling my parents and … [Read more...]

6 Tips for Effectively Using Radio Remotes in Your New Store Opening

Radio remotes can be a great part of your new store's grand opening strategy, but the most effective ones require your involvement. First of all, I have a confession to make. I love a good old-fashioned, well-executed radio remote. As I’ve said in other posts, remotes can be great, cost-effective ways to build excitement around a store launch. … [Read more...]

11 Ideas for Turning Your New Store Opening Into an Event

With a little planning, you can turn your new store opening into a “can’t miss” affair, that will drive customers to your grand opening. For months you’ve made a significant investment of time and money to get your store ready for its first “close-up.”  From a marketing standpoint, your work is just beginning. … [Read more...]