How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

Email Words Your New Store Should Avoid

How much would you pay for a marketing campaign that produced an average 4,300% return on your initial investment? … [Read more...]

Is Your Marketing Strategy Losing Momentum?

Month after month, the marketing checklist is always done: emails are sent, ads are running and social media posts are posted. But, where are the results? … [Read more...]

How to Create Unstoppable Email Open Rates

Email marketing campaigns remain effective. But improved conversion rates can’t happen if emails aren't opened. … [Read more...]

5 Tips to Prepare Your Store for Any Holiday or Season

If you’re running low on creative promotional ideas, inspiration can come from an unlikely source – your calendar. … [Read more...]

Is Your Email Marketing Campaign Becoming Irritating?

It seems like the trick is to get your brand in front of your customers as much as possible. But this could create brand fatigue and cost you key clients. … [Read more...]

5 Tips to Converting Customers with Email Receipts

You may consider a receipt a useless part of your branding experience, but carefully crafting a targeted email receipt can quickly convert customers and re-direct them right back in your direction. … [Read more...]

Effective Email Subject Lines are Crucial for Your New Store

The email subject line is key to a successful campaign, but first consider whether you should you tease or tell. … [Read more...]

4 Email Campaigns to Increase Sales in Your New Store

Email marketing is imperative for your new store, but what types of campaigns have the highest ROI? … [Read more...]

9 Ways to Boost Your New Store’s Email List

If you are wondering why the little button on your sidebar is asking for new email subscribers but isn’t getting any, you may want to read further and find out how to properly supplement and accumulate new email subscribers to your list. … [Read more...]

5 Ways to Utilize Your New Store’s Best Marketing Tool

Email marketing is not only alive and well, but it is steadily picking up steam and running circles around other popular social media outlets, as its effectiveness continues to outperform and impress. … [Read more...]

4 Ways to Increase Your Customer Base on a Tight Budget

Adding customers to your ever-mounting list of responsibilities and expenditures doesn’t have to be another dreaded task that requires hours of research and uncovering that hidden stash in the backyard. … [Read more...]

Extending Your Marketing Capabilities Through Cross Promotion

Three cross promotion practices that can increase your customer base and skyrocket your product awareness. If you haven’t yet tapped into the good old fashioned marketing tactics of cross promotion at your new store, you still have a chance. … [Read more...]

5 Insights to Improve Your New Store’s Email Marketing Strategy

If you're using email to promote your next grand opening, make sure you're doing all you can to stand out in your customers' inboxes. In an earlier post, I shared some general ideas generated by email powerhouse MailChimp for crafting a better email message.  But, I recently came across a new report that grabbed my attention because it answers many of the burning questions my clients are often … [Read more...]

4 Email Marketing Tips For Your New Store

How to get your customers’ addresses, and use them appropriately to earn their favor. Email Marketing. What better way is there for a fledgling new store to reach customers where they live, without spending a lot of money? Answer. There isn’t a better way. But, getting the e-mail addresses you want can be quite a challenge.  Folks don’t give their email addresses to just anyone, after all. … [Read more...]