How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

Should Your New Store Develop a YouTube Strategy?

It may seem the more social channels utilized, the greater traffic will be. But is YouTube, the best platform for your store? … [Read more...]

Effective Advertisements Promote More Using Less

“Less is more” holds true for brands who use simple ads to gain more attention. … [Read more...]

Top 5 Reasons You Can’t be a Digital Marketing Dummy

You don't have to be an expert in every aspect of business; but when it comes to digital marketing, you can’t bury your head in the sand any longer. … [Read more...]

Why Your Store Desperately Needs a Podcast

If you want to do the next big thing in marketing, it’s time to start podcasting. It's exploding in popularity and ridiculously simple to generate. … [Read more...]

4 Reasons You’re Losing Great Employees

Turnover and disenchanted employees have always been a part of brand building, but what if you are the reason great employees keep hitting the exit? … [Read more...]

5 Tips to Converting Customers with Email Receipts

You may consider a receipt a useless part of your branding experience, but carefully crafting a targeted email receipt can quickly convert customers and re-direct them right back in your direction. … [Read more...]

How Programmatic Buying Affects New Store Creative

Programmatic buying affects not only how media is purchased for your new store's advertising but also the creative product. … [Read more...]

4 Digital Trends Your New Store Can Implement Now

The question of “what’s next” is a persistent one that drive us to find new ways to break through the clutter, successfully reach a niche group, and find a cost-efficient solution that is also innovative. However, it’s the “What’s Next” mentality that often confuses marketers about what they can do NOW. … [Read more...]

Using Mobile Advertising to Promote Your Grand Opening

Using location data to target potential customers can help generate more traffic to your new store’s grand opening. … [Read more...]

3 Planning Tips for Your New Store’s Digital Campaign

Digital media now accounts for the largest share of local advertising expenditures; consider these planning tips before you launch your next campaign. … [Read more...]

4 Ways to Help Your New Store’s Digital Campaign Viewability

The standard percentage of display advertising impressions served but never seen may surprise you.  Use these tips to help get your new store’s message in front of your target audience. … [Read more...]

2 Mobile Commerce Trends Your New Store Should Watch

Mobile usage will continue to grow as consumers adapt to new technology and expect retailers to keep pace with their ever-changing personal needs. … [Read more...]

3 Ways to Attract Busy Moms to Your New Store

With persistence and a couple of tips up your sleeve, you can gain the attention and the loyalty of moms who are actively seeking more engaging information. … [Read more...]

Should Your New Store Be on Snapchat?

If your new store is planning on reaching millennials, you may want to consider adding Snapchat to your social media arsenal. … [Read more...]

5 Ways to Utilize Your New Store’s Best Marketing Tool

Email marketing is not only alive and well, but it is steadily picking up steam and running circles around other popular social media outlets, as its effectiveness continues to outperform and impress. … [Read more...]