How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

A Quick Guide to Image Formats [Infographic]

A picture is worth a thousand words – but if it’s pixelated or distorted, none of those words will be pleasant. … [Read more...]

3 Key Reasons Your Brand Needs a Mobile App

Is optimizing your site for mobile enough for consumers? Or, should your brand include a mobile app? … [Read more...]

6 Tactics to Optimize Your Customer Experience

In the next 4 years, 85% of customers' relationships with brands won't include human interaction. … [Read more...]

Five Elements Your Website Needs to Increase Sales

Imagine receiving a sleek business card with the brand name in bold print and a killer font. But the contact information is, well… It’s not there. … [Read more...]

How to Create Unstoppable Email Open Rates

Email marketing campaigns remain effective. But improved conversion rates can’t happen if emails aren't opened. … [Read more...]

Boost Your Store’s Social Shares with Unique Content

Everybody likes positive feedback. For marketers, increased social engagement is the best sign of performing well. … [Read more...]

Top Digital Trends Transforming the Retail Experience

Conducting daily business is done with the click of a button on mobile devices. Find out how the future explosion of digital reliance will impact retailers. … [Read more...]

Top 5 Reasons You Can’t be a Digital Marketing Dummy

You don't have to be an expert in every aspect of business; but when it comes to digital marketing, you can’t bury your head in the sand any longer. … [Read more...]

5 Tips to Prepare for Generation Z

Just when you thought you figured out Millennials, it’s time to start shifting your efforts towards captivating a new audience – Generation Z. … [Read more...]

3 Planning Tips for Your New Store’s Digital Campaign

Digital media now accounts for the largest share of local advertising expenditures; consider these planning tips before you launch your next campaign. … [Read more...]

Who Are Local Digerati & Why They Matter to Your New Store

Local Digerati are a new group of people with unique media habits that affect how both advertisers and new store owners, like yourself, can reach them. … [Read more...]

3 Ways to Attract Busy Moms to Your New Store

With persistence and a couple of tips up your sleeve, you can gain the attention and the loyalty of moms who are actively seeking more engaging information. … [Read more...]

5 Considerations For Using Beacon Technology In Your New Store

Bluetooth Low Energy (BLE) represents a whole new way for retailers to interact with shoppers in their brick-and-mortar stores; but you have to determine if it's right for you and your customers. … [Read more...]

How Your New Store Can Benefit from Pre-Roll Video

Advertise your grand opening with pre-roll video and save. More advertisers are amortizing their television production dollars by repurposing their spots. In fact, some are even, shooting and posting pre-roll video. … [Read more...]

How to Set Up Ecommerce for Your New Store

You may think you can avoid the growing trend of online shoppers and woo them into your new store with a smile and an impressive discount. Yet, new store owners are finding out how to successfully incorporate the benefits of ecommerce into their arsenal of marketing tools and capture an exploding niche market. … [Read more...]