A Quick Guide to Image Formats [Infographic]

A picture is worth a thousand words – but if it’s pixelated or distorted, none of those words will be pleasant. … [Read more...]

65 Consumer Psychology Stats for Your Store’s Site

You can’t judge a book by its cover. But online shoppers will judge your brand by its website. … [Read more...]

Is Your Brand’s Typeface a Fashion Faux Pas? [Infographic]

Just like apparel, typographies experience trends too. The right font can make or break your brand’s design. … [Read more...]

Visual Merchandising: Putting Your Silent Salesperson to Work

You don’t need neon signs and mascots to draw in customers, but you do have to know what it takes to draw them through your doors and stay awhile. … [Read more...]

5 Mistakes Retailers Make Using In-Store Signage

Traditional in-store signage still plays a large role in relaying messages to shoppers. Unfortunately, retailers still have these signage slip-ups. … [Read more...]

What Logo Color and Shape Says About Your New Store

The shapes and colors used in your logo are the first impression to buyers. What does your logo say to them? … [Read more...]

How Your New Store Can Raise Online Conversion Rates

By utilizing a responsive web design for your new store’s website you create a seamless user experience, that very well may result in high conversion rates. … [Read more...]

A Movie Screenplay is a Template for New Store Brochures

Follow the structure of a movie to make brochures easily digestible. Think about your favorite movies. What do they all have in common? If you watch them again and pay attention to their structure, you’ll find it to be pretty much the same from movie to movie. … [Read more...]

How to Set Up Ecommerce for Your New Store

You may think you can avoid the growing trend of online shoppers and woo them into your new store with a smile and an impressive discount. Yet, new store owners are finding out how to successfully incorporate the benefits of ecommerce into their arsenal of marketing tools and capture an exploding niche market. … [Read more...]

6 Tips to Create a Great Window Display for Your New Store

You may think window displays are for employees who like to do crafts for fun on the weekends, but creating a knock-out, drop dead window display is for any new store who hopes to catch the eyes of potential customers and lure them inside for a full-on shopping experience. … [Read more...]

8 Strategies for Winning Advertising Awards for Your New Store

How you can increase buzz around your new store with award winning creative. Winning awards for your new store’s advertising is probably not at the top of your list of marketing priorities.  Nor am I suggesting that it should be.  But, if the purpose of all your marketing efforts is to get attention for your new store, then, why deny yourself the opportunity to do so via your local advertising … [Read more...]

Is Your New Store’s Website Turning Off Your Older Customers?

Why the Baby Boomers matter to your new store’s success and how to keep them on your site. According to a Pew Internet study, 80% of those 18-34 feel websites are designed for them. While only 35% of the 45-54 year olds (and 20% of the 55 and older group) feel the sites are designed for people of their age. … [Read more...]

8 Tips to Develop Franchise Marketing Materials to Attract New Stores

The offering of great marketing materials will make your franchise concept stand out to new prospects in a very visible way. One aspect of the potential new franchisee’s buying decision that some franchisors are too quick to downplay is the role of new store marketing support. Outstanding marketing support can make your franchise concept rise above your competition in a very visible and … [Read more...]

How The Color Red Could Influence Consumer Behavior at Your New Store

Especially if you are targeting men, you may want to consider including red as a prominent color in advertising and marketing materials. According to research from the University of Oxford Said Business School, “changing the color of the price from black to red in a retail advertisement makes men think they are getting a bargain.”  In fact, some recalled the price as $15 less than the actual … [Read more...]

How Can Your New Store Benefit From the Psychology of Color?

Motivate interest and action at your new store's grand opening by using colors correctly. Color.  It has the power to motivate behavior.  That includes purchasing behavior.  No surprise, really.  Sight, after all, is the strongest developed sense in most human beings. It’s only natural color would be a major motivator in selecting everything we choose – especially if it’s a first-time purchase. … [Read more...]