Is Your Brand Bothersome on Social Media?

These social media blunders could take your brand from beloved to blocked by followers. … [Read more...]

How Your New Store Can Create a Multi-Sensory Experience

Traditional marketing tells us to push our product and just get it in front of customers. But if your new store desires to really make a brand impact, it’s time to look beyond simple brand exposure and focus on an all-encompassing brand experience. … [Read more...]

How Impulse Buys Can Create More Sales for Your New Store

Selling to those with little self-control still takes a lot of planning for your new store. While the more adventurous shopper is quick to make an impulsive buy, they could still use a little convincing. … [Read more...]

3 Tips to Pull Off a Successful Grand Opening Event

A fabulous grand opening requires a lot of forethought and a little creativity if you hope to engage your community and secure long-term customers. … [Read more...]

6 Keys to Establishing Customer Retention in Your New Store

You may wrack your brain trying to think of ways to recruit more customers and create special promotion ideas that send them flocking in groves. But if that’s your current plan of attack, you may be targeting the wrong segment of consumers if you hope to thrive as a brand. … [Read more...]

How Have Your Customers Branded Your New Store?

Your brand isn’t what you say it is. It’s what your customer says it is. Your logo, tagline, in-store colors, advertising messages... These things add up to the perception you want people to have of your store. Unfortunately, your customers may think of your store in a way that you don’t. They may have branded you in a way that is different from the way you’d like them to brand you. … [Read more...]

3 Character Traits Your New Store Employees Should Possess

Sure, an impressive resume speaks volumes and so does a well-spoken, seasoned employee; but when it comes to building a loyal and driven team of employees for your new store, what characteristics should you target immediately? … [Read more...]

3 Off-Beat Strategies for Your New Store Grand Opening

Since your concept may be untested in the market, consider a few unconventional promotions to motivate potential customers to try your new store. … [Read more...]

4 Ways Your New Store Can Reach Customers on Twitter

Twitter may be lagging behind on your priority list when it comes to marketing platforms, but with a growing audience and a keen ability to engage users, it’s time to rearrange those priorities and what’s so “tweet” about it. … [Read more...]

How to Find the Best New Store For Your Entrepreneurial Spirit

When trying to decide on a new store concept, what you sell can make the difference between doing what you like and what you love. … [Read more...]

4 Tips to Create Effective Banner Ads for Your New Store

Use the following best practices to create digital campaign assets to successfully promote your new store’s grand opening. … [Read more...]

5 Leadership Qualities You Need as a New Store Entrepreneur

Being passionate about your brand and efficiently juggling numbers are all good skills to possess as an entrepreneur, but what qualities are most important if you hope to successfully manage your new store and strongly lead your team to jump on board? … [Read more...]

5 New Store Lessons from Pixar

Believe it or not, there are a few things your new store can learn from Buzz, Woody, Sully, Lightning McQueen, Nemo and the rest of the gang. … [Read more...]

The 7 Deadly Sins of Ecommerce for New Stores

Don't let your  new store's ecommerce store fall to these sins and struggle to make the online shopping experience seamless your customers. … [Read more...]

How Programmatic Buying Affects New Store Creative

Programmatic buying affects not only how media is purchased for your new store's advertising but also the creative product. … [Read more...]

7 Tips to Successfully Managing Your New Store

Learning the skills of managing your new store cannot be fully derived from the pages of a book or the click of a mouse, but come ultimately from being on the front lines of management and facing problems head-on while creating objectives that breed trust and unity. … [Read more...]