Top 10 Tactics to Avoid Brand Crushing Social Media Blunders

One bad social media mishap can lead to years of brand rebuilding. … [Read more...]

What Determines Startup Success?

For startup genius Bill Gross, sharing the secret to success wouldn’t be possible without experiencing failure. … [Read more...]

A Quick Guide to Image Formats [Infographic]

A picture is worth a thousand words – but if it’s pixelated or distorted, none of those words will be pleasant. … [Read more...]

65 Consumer Psychology Stats for Your Store’s Site

You can’t judge a book by its cover. But online shoppers will judge your brand by its website. … [Read more...]

Is Your Brand’s Typeface a Fashion Faux Pas? [Infographic]

Just like apparel, typographies experience trends too. The right font can make or break your brand’s design. … [Read more...]

Why Your Business Needs a Brand Ambassador

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”--Jeff Bezos, Amazon CEO … [Read more...]

How Communication Escalates or Deteriorates Brand Approval

The approval of your brand is determined by how well your employees can communicate and keep customers coming back. … [Read more...]

Three Keys to a Successful Slogan

Creating jingles and coining catchphrases are on the decline. But that doesn’t mean your brand should ditch their slogan for good. … [Read more...]

Effective Advertisements Promote More Using Less

“Less is more” holds true for brands who use simple ads to gain more attention. … [Read more...]

Don’t Settle for a Mediocre Brand

Brand awareness and excellence is not easy. But with nontraditional techniques, your brand will transform from ordinary to distinct amongst competitors. … [Read more...]

What Marketing Tool You Need Before Any Other

There’s a lot to be said about a solid marketing plan. But before plans begin, there is one marketing tool that must be perfected. … [Read more...]

5 Tips to Prepare Your Store for Any Holiday or Season

If you’re running low on creative promotional ideas, inspiration can come from an unlikely source – your calendar. … [Read more...]

Using Faces to Advertise Your Store: The Plusses and Pitfalls

Let’s face it: Advertisements using faces sell products. But is there a science to deciding which visage will boost your ad’s effectiveness? … [Read more...]

Rewards Programs: Helpful or Harmful to Your Brand

When every store has a rewards program, is yours more nauseating than nifty to customers? … [Read more...]

What Logo Color and Shape Says About Your New Store

The shapes and colors used in your logo are the first impression to buyers. What does your logo say to them? … [Read more...]

Is Your Email Marketing Campaign Becoming Irritating?

It seems like the trick is to get your brand in front of your customers as much as possible. But this could create brand fatigue and cost you key clients. … [Read more...]