How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

A Quick Guide to Image Formats [Infographic]

A picture is worth a thousand words – but if it’s pixelated or distorted, none of those words will be pleasant. … [Read more...]

65 Consumer Psychology Stats for Your Store’s Site

You can’t judge a book by its cover. But online shoppers will judge your brand by its website. … [Read more...]

Is Your Brand’s Typeface a Fashion Faux Pas? [Infographic]

Just like apparel, typographies experience trends too. The right font can make or break your brand’s design. … [Read more...]

Why Your Business Needs a Brand Ambassador

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”--Jeff Bezos, Amazon CEO … [Read more...]

Three Keys to a Successful Slogan

Creating jingles and coining catchphrases are on the decline. But that doesn’t mean your brand should ditch their slogan for good. … [Read more...]

Effective Advertisements Promote More Using Less

“Less is more” holds true for brands who use simple ads to gain more attention. … [Read more...]

Using Faces to Advertise Your Store: The Plusses and Pitfalls

Let’s face it: Advertisements using faces sell products. But is there a science to deciding which visage will boost your ad’s effectiveness? … [Read more...]

How Store Owners Double as Marketing Directors

Making smart marketing decisions for your store requires a little letting go. … [Read more...]

Why TV Ads are Crucial for Brand Awareness

Television ads are effective in establishing brand awareness - and that's key for your new store's survival. … [Read more...]

What Logo Color and Shape Says About Your New Store

The shapes and colors used in your logo are the first impression to buyers. What does your logo say to them? … [Read more...]

Top 10 Marketing Trends of the Future

"If it ain't broke, don't fix it," doesn't apply to the marketing world. If you're not using the latest trends, you need to fix that before it's too late. … [Read more...]

5 Ways to Tell When to Outsource Your New Store’s Marketing

When you’ve taken your new store from a simple concept to a full-functioning business, it’s hard to let go of monitoring any aspect of your store. But realizing when it’s time to outsource departments, such as marketing, before it’s too late can save you time and money in the long run.  … [Read more...]

3 Tips for Reaching Hispanics with Your New Store Message

With the expected growth rate of the Hispanic population in the U.S., marketers need to know how to reach this growing ethnic group. … [Read more...]

8 Lessons from Taylor Swift on New Store Marketing

What the Princess of Pop has to teach us about growing and promoting your new store. … [Read more...]

12 Tips for Conducting a Focus Group for Your New Store

Understanding what your customers are thinking, how they’re feeling and what will motivate them may be just a focus group away. … [Read more...]