A Beginner’s Guide to Shopper Marketing [Infographic]

If you don’t have a plan for marketing to your customers inside your store, you’re missing the bigger picture – and the opportunity to grow. … [Read more...]

Top 10 Tactics to Avoid Brand Crushing Social Media Blunders

One bad social media mishap can lead to years of brand rebuilding. … [Read more...]

Is Your New Store’s Content Marketing Done Halfway?

Content creation is just the first step of content marketing, and some new store owners don’t know what comes next. … [Read more...]

Is Your Marketing Strategy Losing Momentum?

Month after month, the marketing checklist is always done: emails are sent, ads are running and social media posts are posted. But, where are the results? … [Read more...]

Is Your Brand Bothersome on Social Media?

These social media blunders could take your brand from beloved to blocked by followers. … [Read more...]

Creating Facebook Ad Content That Converts

Forming a social media strategy can be cake. But creating Facebook ads and content that converts? That’s a whole different ballgame. … [Read more...]

Should Your New Store Develop a YouTube Strategy?

It may seem the more social channels utilized, the greater traffic will be. But is YouTube, the best platform for your store? … [Read more...]

Boost Your Store’s Social Shares with Unique Content

Everybody likes positive feedback. For marketers, increased social engagement is the best sign of performing well. … [Read more...]

Are Your Social Media Practices Archaic?

Social media is on fire in the customer engagement arena and without a solid strategy, your business may get burned. … [Read more...]

Social Media Survival Musts for Your Business

Inspiring quotes and cute puppy shenanigans aren’t enough to keep consumers engaged. Ignoring the real social media musts you may cost your business big. … [Read more...]

Facebook Etiquette: Why Your Brand Might be Irritating

Social media might take away face-to-face interactions with customers, but your interactions with others online still heavily impact the face of your brand. … [Read more...]

Why Your Social Media Contest May Be Useless

Seeing social media stats spike after an engaging contest is satisfying. But a successful social media contest doesn't end when the winner is selected. … [Read more...]

4 Things Your Brand Needs to Know About Clickbait

Curiosity may have killed the cat, but it did something much worse to online content. It started the clickbait trend. … [Read more...]

Top 10 Marketing Trends of the Future

"If it ain't broke, don't fix it," doesn't apply to the marketing world. If you're not using the latest trends, you need to fix that before it's too late. … [Read more...]

React or Engage? How to Handle Complaints on Social Media

Customer complaints on social media are more common than ever. But research shows a new way to respond to dissatisfied customers online. … [Read more...]

Quick Ways to Keep Conflict Out of Your New Store

Leave snarky tweets to the tweens. When it comes to social media showdowns, be sure your new store is always a spectator and never a contender. … [Read more...]