A Beginner’s Guide to Shopper Marketing [Infographic]

If you don’t have a plan for marketing to your customers inside your store, you’re missing the bigger picture – and the opportunity to grow. … [Read more...]

Is Your Brand’s Typeface a Fashion Faux Pas? [Infographic]

Just like apparel, typographies experience trends too. The right font can make or break your brand’s design. … [Read more...]

Visual Merchandising: Putting Your Silent Salesperson to Work

You don’t need neon signs and mascots to draw in customers, but you do have to know what it takes to draw them through your doors and stay awhile. … [Read more...]

The Incredible Impact of Signage on Your Business

Driving, shopping, eating, flying across the country - signs provide direction in daily life, in the work place and for your store's sales. … [Read more...]

5 Mistakes Retailers Make Using In-Store Signage

Traditional in-store signage still plays a large role in relaying messages to shoppers. Unfortunately, retailers still have these signage slip-ups. … [Read more...]

Using Faces to Advertise Your Store: The Plusses and Pitfalls

Let’s face it: Advertisements using faces sell products. But is there a science to deciding which visage will boost your ad’s effectiveness? … [Read more...]

What Logo Color and Shape Says About Your New Store

The shapes and colors used in your logo are the first impression to buyers. What does your logo say to them? … [Read more...]

What Your New Store Can Learn from 3 Logo Design Gaffes

Avoid the embarrassment and expense of creating the wrong logo for your new store with proper critique and research. … [Read more...]

11 Additional Grammar Mistakes to Avoid in Your Store’s Advertising 

Make sure that you and your marketing team are making wise choices about the words you use to define the voice of your brand I recently wrote an article about some of the grammar lessons that Weird Al Yankovic included in his 2014 parody “Word Crimes.”   In general, I love how that video helped generate interest in (and debate about) the liberties that bloggers, advertisers and brands often take … [Read more...]

Weird Al Has 3 Grammar Lessons For Your New Store

The master parodist’s 2014 song has a lot to say about how we can unknowingly misuse the simplest words and phrases when we talk to our customers. A friend recently professed his love and appreciation for the 2014 “grammar” video – Word Crimes – from Weird Al Yankovic.  In his parody of Robin Thicke’s hit song “Blurred Lines,” Weird Al reminded the world that it’s still far too easy to butcher … [Read more...]

6 Tips to Create a Great Window Display for Your New Store

You may think window displays are for employees who like to do crafts for fun on the weekends, but creating a knock-out, drop dead window display is for any new store who hopes to catch the eyes of potential customers and lure them inside for a full-on shopping experience. … [Read more...]

4 Reasons to Consider QR Codes for Your New Store Opening

Are QR codes a thing of the past or should your new store use them for your grand opening? You’ve been hearing about the death of the mall for years.  And while it’s true that 300 hundred malls have closed in this country since 2000, 45,000 still remain.  That’s hardly a death – more like losing a big toenail. … [Read more...]

6 Strategies to Maximize Sales During Your New Store’s Grand Opening

You built it and they actually came.  Now, how do you encourage customers to stay and spend more while they’re in your new store? … [Read more...]

10 Reasons Your New Store Needs a Proofreader

Here's further proof that bad things can happen to good brands if there aren't processes in place to safeguard the accuracy of the finished product. In a recent article, I argued that retailers desperately need to devote the time and resources necessary to ensure that all of their marketing communications are error-free.  No typos.  No misspellings.  No incorrect word usage.  And, no grammar … [Read more...]

3 Reasons Not to Put a “Help Wanted” Sign in Your New Store’s Window

Are you sending silent messages that will tarnish your new store's brand? It all comes down to branding.  Every message you put up, or place, or run about your new store, contributes to its overall image in your customers’ eyes.  The store itself, is ground zero for your brand, design and messaging, and should be treated as hallowed ground.  Nothing but the most pure design and messaging should … [Read more...]

Typos Can Help Say All the Wrong Things About Your New Store Opening

Taking the time to proofread all of the materials for your grand opening can help make sure your customers’ first impressions are positive ones. It seems like only yesterday that I was proud of my almost religious devotion to good grammar and my ability to express myself through the written word.  Although I wasn't as proficient as my wife (the English major), I could hold my own.  And, I could … [Read more...]