A Beginner’s Guide to Shopper Marketing [Infographic]

If you don’t have a plan for marketing to your customers inside your store, you’re missing the bigger picture – and the opportunity to grow. … [Read more...]

How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

Which New Retail Trend Will Increase Your Retail Efficiency?

Just when we started to settle into the fact that consumer data is readily available with a simple click, technology upgrades again. … [Read more...]

Top 10 Ways to Address Customer Complaints

Donald Rumsfeld once said, “If you try to please everybody, somebody’s not going to like it.” … [Read more...]

65 Consumer Psychology Stats for Your Store’s Site

You can’t judge a book by its cover. But online shoppers will judge your brand by its website. … [Read more...]

3 Key Reasons Your Brand Needs a Mobile App

Is optimizing your site for mobile enough for consumers? Or, should your brand include a mobile app? … [Read more...]

6 Tactics to Optimize Your Customer Experience

In the next 4 years, 85% of customers' relationships with brands won't include human interaction. … [Read more...]

Visual Merchandising: Putting Your Silent Salesperson to Work

You don’t need neon signs and mascots to draw in customers, but you do have to know what it takes to draw them through your doors and stay awhile. … [Read more...]

Repeat Customers: How You Sell or What You’re Selling?

In the quest to snag more repeat customers, businesses focused on superior products may miss the mark in obtaining long-term viability and profitability. … [Read more...]

10 Holiday Marketing Trends for Your Business This Year

With holiday madness taking over, how will your business meet the needs of consumers this year? … [Read more...]

Using Faces to Advertise Your Store: The Plusses and Pitfalls

Let’s face it: Advertisements using faces sell products. But is there a science to deciding which visage will boost your ad’s effectiveness? … [Read more...]

How to Create a Fair Friends and Family Discount

Will your store discounts leave you respected or resented at the next family reunion? … [Read more...]

Don’t Ask Your Customers This Question

Retailers often use certain phrases to escalate engagement and convert sales. But there is one particular phrase that pushes customers away. … [Read more...]

Winning New Customers May Cost You Loyal Customers

If your new store marketing initiatives tend to focus on winning over new customers, don’t be surprised if your loyal customers aren’t so loyal any more. … [Read more...]

5 Inviting Ideas for Increasing Traffic

When traditional methods don’t seem to work, implement these innovative tactics to entice customers to enter your new store. … [Read more...]

5 Tips to Converting Customers with Email Receipts

You may consider a receipt a useless part of your branding experience, but carefully crafting a targeted email receipt can quickly convert customers and re-direct them right back in your direction. … [Read more...]