Top 10 Tactics to Avoid Brand Crushing Social Media Blunders

One bad social media mishap can lead to years of brand rebuilding. … [Read more...]

Build Your Store’s Customer Base Through Special Events

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust... … [Read more...]

Is Your Brand Bothersome on Social Media?

These social media blunders could take your brand from beloved to blocked by followers. … [Read more...]

Quick Ways to Keep Conflict Out of Your New Store

Leave snarky tweets to the tweens. When it comes to social media showdowns, be sure your new store is always a spectator and never a contender. … [Read more...]

5 Ways to Tell When to Outsource Your New Store’s Marketing

When you’ve taken your new store from a simple concept to a full-functioning business, it’s hard to let go of monitoring any aspect of your store. But realizing when it’s time to outsource departments, such as marketing, before it’s too late can save you time and money in the long run.  … [Read more...]

3 Tips to Pull Off a Successful Grand Opening Event

A fabulous grand opening requires a lot of forethought and a little creativity if you hope to engage your community and secure long-term customers. … [Read more...]

9 Tips for Crafting an Elevator Pitch for Your New Store

The old adage of needing to “think about what you say before you say it” is especially true when it comes to selling your new store to potential customers. … [Read more...]

7 Ways Opening a New Store is Like Starting a Rock Band

Make sure you hit all the right notes to ingratiate your new store with the community. … [Read more...]

9 Grand Opening Lessons I’ve Learned from Doctor Who

It's amazing how much a British science-fiction television show has to teach us about opening a new store – if we're willing to follow the Doctor's orders. … [Read more...]

A Movie Screenplay is a Template for New Store Brochures

Follow the structure of a movie to make brochures easily digestible. Think about your favorite movies. What do they all have in common? If you watch them again and pay attention to their structure, you’ll find it to be pretty much the same from movie to movie. … [Read more...]

Top 7 Grand Opening Pitfalls For Your New Store to Avoid

Give your next grand opening every chance to succeed by avoiding these common mistakes. The other day Dave and I were being interviewed for a magazine article about retail grand openings.  During the course of the discussion, the writer asked very simply, "what are the main pitfalls that stores should avoid when staging a grand opening celebration?"  It's a deceptively simple question that gave … [Read more...]

11 Additional Grammar Mistakes to Avoid in Your Store’s Advertising 

Make sure that you and your marketing team are making wise choices about the words you use to define the voice of your brand I recently wrote an article about some of the grammar lessons that Weird Al Yankovic included in his 2014 parody “Word Crimes.”   In general, I love how that video helped generate interest in (and debate about) the liberties that bloggers, advertisers and brands often take … [Read more...]

Weird Al Has 3 Grammar Lessons For Your New Store

The master parodist’s 2014 song has a lot to say about how we can unknowingly misuse the simplest words and phrases when we talk to our customers. A friend recently professed his love and appreciation for the 2014 “grammar” video – Word Crimes – from Weird Al Yankovic.  In his parody of Robin Thicke’s hit song “Blurred Lines,” Weird Al reminded the world that it’s still far too easy to butcher … [Read more...]

What to Do After Your New Store’s Grand Opening

You may have heard it’s not over till the fat lady sings, well, since that’s not going to happen, here are some key steps your business needs to take to officially wrap up your new store’s grand opening and capitalize on every opportunity you have to grab new leads. And that’s a wrap….Or is it? After the confetti has been swept up, the last crumbles of celebratory cake consumed and multitudes of … [Read more...]

3 Tips to Draw a Crowd to Your New Store Opening

A grand opening that brings customers in begging for more and leaves them singing your praises is key. Find out how to come out of the gate with a bang. When Cabela’s held their new store’s grand opening in Greenville, South Carolina they started with a marketing bang. By 8 a.m. a DJ was in place, trivia games were underway and a ribbon cutting that involved an arrow shot from a bow awed curious … [Read more...]

7 Ways to Increase the Impact of Your New Store’s Charitable Efforts

Committing the time, talents and/or finances to a charity is only the beginning if you want to maximize the benefit to your new store as well as your favorite cause. Tying in with your favorite charity is not only a great way to potentially get the word out about your new store, it carries the additional benefit of your new store immediately being seen as a good corporate citizen within your … [Read more...]