How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

A Quick Guide to Image Formats [Infographic]

A picture is worth a thousand words – but if it’s pixelated or distorted, none of those words will be pleasant. … [Read more...]

Email Words Your New Store Should Avoid

How much would you pay for a marketing campaign that produced an average 4,300% return on your initial investment? … [Read more...]

Why Your Business Needs a Brand Ambassador

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”--Jeff Bezos, Amazon CEO … [Read more...]

Effective Advertisements Promote More Using Less

“Less is more” holds true for brands who use simple ads to gain more attention. … [Read more...]

5 Mistakes Retailers Make Using In-Store Signage

Traditional in-store signage still plays a large role in relaying messages to shoppers. Unfortunately, retailers still have these signage slip-ups. … [Read more...]

How to Create a Fair Friends and Family Discount

Will your store discounts leave you respected or resented at the next family reunion? … [Read more...]

Rewards Programs: Helpful or Harmful to Your Brand

When every store has a rewards program, is yours more nauseating than nifty to customers? … [Read more...]

How Store Owners Double as Marketing Directors

Making smart marketing decisions for your store requires a little letting go. … [Read more...]

Don’t Let Football Season Sack Your Sales

Customers might be spending more Saturdays in the stands instead of your store this fall, but that’s no reason to throw in the towel. … [Read more...]

5 Tips to Prepare for Generation Z

Just when you thought you figured out Millennials, it’s time to start shifting your efforts towards captivating a new audience – Generation Z. … [Read more...]

5 Tips to Converting Customers with Email Receipts

You may consider a receipt a useless part of your branding experience, but carefully crafting a targeted email receipt can quickly convert customers and re-direct them right back in your direction. … [Read more...]

How Impulse Buys Can Create More Sales for Your New Store

Selling to those with little self-control still takes a lot of planning for your new store. While the more adventurous shopper is quick to make an impulsive buy, they could still use a little convincing. … [Read more...]

3 Tips to Pull Off a Successful Grand Opening Event

A fabulous grand opening requires a lot of forethought and a little creativity if you hope to engage your community and secure long-term customers. … [Read more...]

3 Off-Beat Strategies for Your New Store Grand Opening

Since your concept may be untested in the market, consider a few unconventional promotions to motivate potential customers to try your new store. … [Read more...]

5 New Store Lessons from Pixar

Believe it or not, there are a few things your new store can learn from Buzz, Woody, Sully, Lightning McQueen, Nemo and the rest of the gang. … [Read more...]