Making the Most of Your Workday

Time management

Turns out, there are enough hours in the day… if you use them correctly. … Continue Reading

6 Traits of Failing Store Owners

Failing store owners

Each time one door closes, a new one opens. Don’t let failure keep you from opening new opportunities. … Continue Reading

Is Success All About Hard Work?


You can’t do a good job, if your job is all you do. … Continue Reading

The Happiness Factor: What Employees Really Need

happy employees

Ingrid Bergman once said happiness comes from good health and a bad memory. But employees never forget how they’re treated at work.   … Continue Reading

3 Ways to Fail as a New Store Owner


Abraham Lincoln once said, “My great concern is not whether you have failed, but whether you are content with your failure.” … Continue Reading

3 Key Reasons Your Brand Needs a Mobile App

create an app for your brand

Is optimizing your site for mobile enough for consumers? Or, should your brand include a mobile app? … Continue Reading

Is Your Brand Bothersome on Social Media?

These social media blunders could take your brand from beloved to blocked by followers. … Continue Reading

Is Your Brand’s Typeface a Fashion Faux Pas? [Infographic]


Just like apparel, typographies experience trends too. The right font can make or break your brand’s design. … Continue Reading

Creating Facebook Ad Content That Converts

content marketing

Forming a social media strategy can be cake. But creating Facebook ads and content that converts? That’s a whole different ballgame. … Continue Reading

6 Tactics to Optimize Your Customer Experience

Digital, Customer Experience

In the next 4 years, 85% of customers' relationships with brands won't include human interaction. … Continue Reading

Five Elements Your Website Needs to Increase Sales


Imagine receiving a sleek business card with the brand name in bold print and a killer font. But the contact information is, well… It’s not there. … Continue Reading

False Facts May Keep Your Store from Attracting Millennials


Check the facts before you tweak your tactics. Marketing to Millennials might be easier than you think. … Continue Reading

Nurturing Your New Store’s Niche Market

niche target market

Knowing your niche market is like hitting a bullseye. You just can’t score any better. … Continue Reading

How to Create Unstoppable Email Open Rates

email open rates

Email marketing campaigns remain effective. But improved conversion rates can’t happen if emails aren't opened. … Continue Reading

Is Your New Store Preventing Employee Success?

employee success

Recruiting and training quality candidates costs new store managers too much time and money to end up crossing their fingers, hoping it’s a good hire. … Continue Reading

Should Your New Store Develop a YouTube Strategy?


It may seem the more social channels utilized, the greater traffic will be. But is YouTube, the best platform for your store? … Continue Reading