Build Your Store’s Customer Base Through Special Events

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust... … [Read more...]

Is Your New Store Preventing Employee Success?

Recruiting and training quality candidates costs new store managers too much time and money to end up crossing their fingers, hoping it’s a good hire. … [Read more...]

Ready to Start a New Store? Forget Everything You’ve Heard

Business startup advice is generally well-intentioned and often insightful. But if you are thinking of starting your own new store, the best bet is to just forget everything you know. … [Read more...]

4 Things Your Brand Needs to Know About Clickbait

Curiosity may have killed the cat, but it did something much worse to online content. It started the clickbait trend. … [Read more...]

What Type of Merchandise Keeps Customers Coming Back?

To grab customers’ attention, keep them intrigued and make them brand loyal, you need to carry some key products. … [Read more...]

Surprising Ways Successful Leaders Spend Their Lunch Break

It may surprise you to find that most business owners and innovators spend don’t spend their lunchtime just eating. … [Read more...]

Do What You Love and the Money will Follow

Does this hold true when it comes to your new store? … [Read more...]

What Logo Color and Shape Says About Your New Store

The shapes and colors used in your logo are the first impression to buyers. What does your logo say to them? … [Read more...]

Top 10 Tips to Help Your New Store Retain Loyal Customers

It’s never safe to assume once that customers are in the door at your new store, they will surely be back. Heavy competition and lack of engagement can send them brand shopping and leave you back to square one if you don’t have a plan to retain those valued consumers keeping them curious. … [Read more...]

How Your New Store Can Create a Multi-Sensory Experience

Traditional marketing tells us to push our product and just get it in front of customers. But if your new store desires to really make a brand impact, it’s time to look beyond simple brand exposure and focus on an all-encompassing brand experience. … [Read more...]

How Impulse Buys Can Create More Sales for Your New Store

Selling to those with little self-control still takes a lot of planning for your new store. While the more adventurous shopper is quick to make an impulsive buy, they could still use a little convincing. … [Read more...]

6 Mistakes To Avoid When Opening Your New Store

These tragic business mistakes could mean disaster for your new store within five years. … [Read more...]

3 Tips to Pull Off a Successful Grand Opening Event

A fabulous grand opening requires a lot of forethought and a little creativity if you hope to engage your community and secure long-term customers. … [Read more...]

6 Keys to Establishing Customer Retention in Your New Store

You may wrack your brain trying to think of ways to recruit more customers and create special promotion ideas that send them flocking in groves. But if that’s your current plan of attack, you may be targeting the wrong segment of consumers if you hope to thrive as a brand. … [Read more...]

8 Lessons from Taylor Swift on New Store Marketing

What the Princess of Pop has to teach us about growing and promoting your new store. … [Read more...]

3 Character Traits Your New Store Employees Should Possess

Sure, an impressive resume speaks volumes and so does a well-spoken, seasoned employee; but when it comes to building a loyal and driven team of employees for your new store, what characteristics should you target immediately? … [Read more...]