New Store Marketing Consulting Services

You only get one shot at a great grand opening.

Your grand opening is critical to the success of your store. Let The Store Starters help you plan and put on a winner. We’ve helped launch stores in top 10 markets, small rural counties and everything in between. From market research to fully executed media plans to produced marketing and advertising materials, we’ll help make your grand opening great.

Our services. Available in bundles or a la carte.

Grand Opening Plan Development/Assessment

The six-month period leading up to your grand opening is the foundation for everything that comes after. You must have an airtight marketing strategy/plan in place before you launch your new store.

Brand Position

If you don’t already have one, you need one. We’ll help you create a brand statement that positions your store in your consumers’ minds as different somehow from your competitors. This requires knowledge of your competitors and their messaging, which we have access to.

Brand Personality/Logo Development

If your “positioning statement” tells your target audience how to think about your new store, then, your “brand personality” tells them how to feel. We’ll help you find your brand personality in a color palette and a font (style of type) that feels right for your store’s brand.

Creative Campaign Development

Generating big ideas is another one of the services we offer you. We can design pieces and create messaging for your new store that introduce your brand to potential customers and drive them to your store.

Creative Production: Print/POS/Broadcast/Video

We’ve produced thousands of printed pieces, TV spots and radio spots for our clients. And that’s no exaggeration. From idea generation to design to finished creative executions – ready for placement, The Store Starters does it all. We can even get printed pieces installed in your store.

Media Planning/Procurement

The Store Starters has full access to one of the largest media teams in the Midwest. There’s almost nothing that our team can’t find out for you, including what your competition is saying and what they’re spending to say it. With a systematic post-buy analysis and an exhaustive reconciliation process, we ensure that our clients get their money’s worth flight after flight. Below are a few other things our media department can do for you.

Event Planning/Coordination/Operation

The Store Starters can help you make your grand opening special by turning it into a true event. We can even help you with the execution. Your staff can interact with your customers, while we supply the fun. We recently helped a client simultaneously launch nine new stores on the same day!

Two ways to connect.

1-on-1 Discovery Session
Discuss your needs, no charge.

A member of our team will talk to you about your marketing needs and decide how, or if, we can help you further. Register now and we’ll get back with you in 24 hours (give or take) to set a time and date for a call.

Ask the Experts
3 Industry Experts, 1 hour, $300

We will select 3 industry experts from the Store Starters team based on your specific needs to participate with you in a one-time, hour-long brainstorming session on whatever topic(s) you like. Register now and we’ll get back with you in 24 hours (give or take) to set a time and date for a call.

What the critics say.

“I began working with Scott and Dave more than a decade ago when I was the VP of Corporate Marketing, Advertising and Loyalty for The Kroger Co. They’ve always amazed me with their understanding of the retail sector and their ability to deliver creative and brand strategies that get results!”

— Evan Anthony, Partner & Chief Marketing Officer | Masterpiece USA

“Scott and his staff have been developing media strategies for our store remodels and grand openings for over 20 years. We’ve really come to consider them an extension of our customer communications team.”

— Ken Cusick, Customer 1st Manager | The Kroger Co./Louisville Division

“I had the distinct pleasure of working with Scott and Dave and their retail team on a project that truly showcased their expertise, depth of knowledge, and professionalism. They took a complex technology value proposition and converted it into a clear and concise consumer-centric marketing solution. With their extensive knowledge of the retail environment, they remained steps ahead of me as a client; brought strategic value, anticipated my needs, and brought us to a high caliber finished product. I would work with Scott, Dave and their team any time!”

— Ed Wogan, Senior Vice President, Retail Sales | Linkable Networks

“I have known Scott and Dave for over 20 years. What has always amazed me about them is how forward thinking and visionary they both are about developing relationships and cementing long-term strategies for their clients. They never shy away from the hard challenges. And, their calm demeanor makes critical situations much more manageable. In short, I would take this journey with them and their team over and over without any hesitation.”

— Reza Timaji, President and CEO | Lexarb (Arby’s)

“I have had the pleasure of working with Scott and Dave since 2009. Their team has been instrumental in helping WoodmenLife take advantage of new promotional trends such as event marketing. The local event sponsorships they’ve helped us execute have been a great way for us to have a significant presence in the communities we serve. In short, Scott, Dave and every member of their team have been incredibly responsive to our marketing needs and never cease to amaze me with their passion, professionalism, and excitement.”

— Tonya Kalb, former Advertising Manager | WoodmenLife