How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

Should Your New Store Develop a YouTube Strategy?

It may seem the more social channels utilized, the greater traffic will be. But is YouTube, the best platform for your store? … [Read more...]

Top 5 Reasons You Can’t be a Digital Marketing Dummy

You don't have to be an expert in every aspect of business; but when it comes to digital marketing, you can’t bury your head in the sand any longer. … [Read more...]

5 Ways to Tell When to Outsource Your New Store’s Marketing

When you’ve taken your new store from a simple concept to a full-functioning business, it’s hard to let go of monitoring any aspect of your store. But realizing when it’s time to outsource departments, such as marketing, before it’s too late can save you time and money in the long run.  … [Read more...]

How Programmatic Buying Affects New Store Creative

Programmatic buying affects not only how media is purchased for your new store's advertising but also the creative product. … [Read more...]

Should You Consider Addressable TV for Your New Store?

Addressable TV is a new way of targeting customers, but availability is limited and cost can be prohibitive. … [Read more...]

12 Questions to Ask Your Store’s Potential Marketing Partner

Don’t miss the opportunity to get bidders to demonstrate how they think, how they operate and what they want out of a relationship with you. … [Read more...]

2 Things to Avoid in Your New Store TV Commercial

Although probably counter to common belief, contemplate these thoughts before you develop a commercial to promote your new store’s grand opening. … [Read more...]

How to Set Up Ecommerce for Your New Store

You may think you can avoid the growing trend of online shoppers and woo them into your new store with a smile and an impressive discount. Yet, new store owners are finding out how to successfully incorporate the benefits of ecommerce into their arsenal of marketing tools and capture an exploding niche market. … [Read more...]

Why Your New Store Can’t Live Without eCommerce

With ecommerce skyrocketing to a $200 billion industry and expected to expand 15% yearly, is your new business equipped to compete in the world of cyber shopping? Used to be you could open a new store with a great product or service, a killer Yellow Pages ad and a handful of loyal contacts and feel fairly confident in your ultimate success. More current evolving marketing strategies, fierce … [Read more...]

Top 7 Grand Opening Pitfalls For Your New Store to Avoid

Give your next grand opening every chance to succeed by avoiding these common mistakes. The other day Dave and I were being interviewed for a magazine article about retail grand openings.  During the course of the discussion, the writer asked very simply, "what are the main pitfalls that stores should avoid when staging a grand opening celebration?"  It's a deceptively simple question that gave … [Read more...]

What Your New Store Needs to Know About Programmatic Buying

As retail marketers are starting to shift more advertising dollars towards programmatic buying, consider these pros and cons to determine if this technology is right for your new store. In June of 2014, Proctor and Gamble announced it wanted “to buy 70% to 75% of its U.S. digital media programmatically by the end of the year,” which elevated the conversation and debate around programmatic buying. … [Read more...]

Why Research Should Drive Your New Store’s Media Strategy

The key to improving the ROI of your new store's media campaign is finding the right media vehicles to reach your niche audience. Your new store may have a broad appeal, but it is important to get beyond a generic target audience like “people who eat.”   Research can tell you if your core customers are moms or young men.  Although both targets can use your product or shop at your store, find the … [Read more...]

12-Point Checklist for Planning Your Grand Opening Campaign

Knowing the right questions to ask can help guide the development of truly effective marketing materials to support your new store. One of the universal truths of store grand openings is that they don't just happen.  They take planning — and lots of it.  I may sound like a broken record.  But, I am hopeful that reality comes through loud and clear in the articles that Dave and I share here. … [Read more...]

4 Ways to Incorporate Social Media Prompts in Traditional Media

How to increase your new store's media campaign to create more brand ambassadors on social media and increase sales. As we have mentioned, there are a several ways to convert your customers into social media fans once they are in your new store.   But, you also need to increase your social media following with potential consumers. Consider these tips to include social media prompts in new … [Read more...]

3 Quick Checks for Compelling New Store Creative

You have the location, you have the inventory, you’ve hired and educated employees, and you think you’re all set to open your new store or location. While certainly all those items are incredibly important to success, they may not attract shoppers. Nor will simply posting a banner saying “We’re Open!” Long gone are the days of If you build it, they will come. It is imperative that customers … [Read more...]