How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

5 Ways to Tell When to Outsource Your New Store’s Marketing

When you’ve taken your new store from a simple concept to a full-functioning business, it’s hard to let go of monitoring any aspect of your store. But realizing when it’s time to outsource departments, such as marketing, before it’s too late can save you time and money in the long run.  … [Read more...]

3 Tips for Reaching Hispanics with Your New Store Message

With the expected growth rate of the Hispanic population in the U.S., marketers need to know how to reach this growing ethnic group. … [Read more...]

How to Use Cinema Advertising to Promote Your New Store

Recent enhancements to cinema advertising now allow your new store to promote your grand opening to moviegoers both inside and outside of the movie theaters. … [Read more...]

How Programmatic Buying Affects New Store Creative

Programmatic buying affects not only how media is purchased for your new store's advertising but also the creative product. … [Read more...]

Using Mobile Advertising to Promote Your Grand Opening

Using location data to target potential customers can help generate more traffic to your new store’s grand opening. … [Read more...]

Should You Consider Addressable TV for Your New Store?

Addressable TV is a new way of targeting customers, but availability is limited and cost can be prohibitive. … [Read more...]

How to Save Money On TV Spots for Your New Store

Why shoot just one spot, when you can shoot three for a little more? … [Read more...]

3 Planning Tips for Your New Store’s Digital Campaign

Digital media now accounts for the largest share of local advertising expenditures; consider these planning tips before you launch your next campaign. … [Read more...]

Should You Post Your New Store’s TV Commercial Online?

Many national brands are now sharing commercials online before they are scheduled to air in high profile programs like the Super Bowl.  Is this the right move for your new store? … [Read more...]

4 Ways to Help Your New Store’s Digital Campaign Viewability

The standard percentage of display advertising impressions served but never seen may surprise you.  Use these tips to help get your new store’s message in front of your target audience. … [Read more...]

Who Are Local Digerati & Why They Matter to Your New Store

Local Digerati are a new group of people with unique media habits that affect how both advertisers and new store owners, like yourself, can reach them. … [Read more...]

5 Tips to Help Implement a Social Media Campaign for Your New Store

Ignoring social media won’t make it go away and it won’t improve your marketing strategies until you resolve to dive in and get on board with a full-on plan. … [Read more...]

9 Grand Opening Lessons I’ve Learned from Doctor Who

It's amazing how much a British science-fiction television show has to teach us about opening a new store – if we're willing to follow the Doctor's orders. … [Read more...]

3 Tips Your New Store Should Know to Engage Hispanics

It’s important to understand the Hispanic demographic and their media preferences prior to creating your retail marketing campaign. A recent Nielsen report highlighted the tremendous economic impact of Hispanic consumers in the US. Currently there are 52 million Hispanic people in the U.S. population, and they represent a hefty $1.2 trillion in buying power. Marketers are increasingly devoting … [Read more...]

2 Tactics for Reaching Multi-tasking Consumers for Your New Store

There is no question that consumers are using multiple devices simultaneously, but good news, there IS a way to use this behavior to your advantage. It is not uncommon for young people to be multi-tasking across five screens; TV, phone, laptop, desktop and either a tablet or some handheld gaming device.  So with this type behavior becoming more and more common among all age groups, how do … [Read more...]