How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

5 Ways to Tell When to Outsource Your New Store’s Marketing

When you’ve taken your new store from a simple concept to a full-functioning business, it’s hard to let go of monitoring any aspect of your store. But realizing when it’s time to outsource departments, such as marketing, before it’s too late can save you time and money in the long run.  … [Read more...]

How to Use Cinema Advertising to Promote Your New Store

Recent enhancements to cinema advertising now allow your new store to promote your grand opening to moviegoers both inside and outside of the movie theaters. … [Read more...]

How Programmatic Buying Affects New Store Creative

Programmatic buying affects not only how media is purchased for your new store's advertising but also the creative product. … [Read more...]

Should You Consider Addressable TV for Your New Store?

Addressable TV is a new way of targeting customers, but availability is limited and cost can be prohibitive. … [Read more...]

4 Ways to Help Your New Store’s Digital Campaign Viewability

The standard percentage of display advertising impressions served but never seen may surprise you.  Use these tips to help get your new store’s message in front of your target audience. … [Read more...]

Who Are Local Digerati & Why They Matter to Your New Store

Local Digerati are a new group of people with unique media habits that affect how both advertisers and new store owners, like yourself, can reach them. … [Read more...]

What Your New Store Needs to Know About Programmatic Buying

As retail marketers are starting to shift more advertising dollars towards programmatic buying, consider these pros and cons to determine if this technology is right for your new store. In June of 2014, Proctor and Gamble announced it wanted “to buy 70% to 75% of its U.S. digital media programmatically by the end of the year,” which elevated the conversation and debate around programmatic buying. … [Read more...]

Why Research Should Drive Your New Store’s Media Strategy

The key to improving the ROI of your new store's media campaign is finding the right media vehicles to reach your niche audience. Your new store may have a broad appeal, but it is important to get beyond a generic target audience like “people who eat.”   Research can tell you if your core customers are moms or young men.  Although both targets can use your product or shop at your store, find the … [Read more...]

How to Make Real-Time Adjustments to Your New Store’s Media Schedule

Establish a plan of action before your advertising schedule airs to keep your new store's media investment working for you in a real-time capacity. Let’s say your commercials are in the right place, but your message is wrong or the product you’re advertising is no longer in stock. How do you fix this and fix it quickly? … [Read more...]

6 Digital Targeting Options to Promote Your New Store Opening

Including some strategic targeting options can help your new store's digital campaign deliver higher results and increase your ROI. There are several levels of targeting available for a digital campaign.  Technology differs between vendors, so not all targeting options are always available, especially when purchasing inventory directly from the publisher. … [Read more...]

How to Define the Target Audience For Your New Store’s Media Campaign

Determining your target audience is an important first step in developing a media campaign to launch your new store. Defining your target audience allows you to segment the general population into the people you are interested in pursuing.  This is the foundation to creating an effective media campaign to promote your new store launch. Understanding your potential consumer can help you determine … [Read more...]

3 Ways to Select a Radio Station for Your New Store Opening

Advertising on the right stations is the key to an effective new store’s grand opening schedule. At first, it may seem like a daunting task to choose where you should invest the media budget for your new store.  At face value, may stations can look the same.  Not every station is the right fit for every business. … [Read more...]