Top 10 Tactics to Avoid Brand Crushing Social Media Blunders

One bad social media mishap can lead to years of brand rebuilding. … [Read more...]

A Quick Guide to Image Formats [Infographic]

A picture is worth a thousand words – but if it’s pixelated or distorted, none of those words will be pleasant. … [Read more...]

Email Words Your New Store Should Avoid

How much would you pay for a marketing campaign that produced an average 4,300% return on your initial investment? … [Read more...]

65 Consumer Psychology Stats for Your Store’s Site

You can’t judge a book by its cover. But online shoppers will judge your brand by its website. … [Read more...]

Is Your New Store’s Content Marketing Done Halfway?

Content creation is just the first step of content marketing, and some new store owners don’t know what comes next. … [Read more...]

Is Your Marketing Strategy Losing Momentum?

Month after month, the marketing checklist is always done: emails are sent, ads are running and social media posts are posted. But, where are the results? … [Read more...]

3 Key Reasons Your Brand Needs a Mobile App

Is optimizing your site for mobile enough for consumers? Or, should your brand include a mobile app? … [Read more...]

Is Your Brand Bothersome on Social Media?

These social media blunders could take your brand from beloved to blocked by followers. … [Read more...]

6 Tactics to Optimize Your Customer Experience

In the next 4 years, 85% of customers' relationships with brands won't include human interaction. … [Read more...]

False Facts May Keep Your Store from Attracting Millennials

Check the facts before you tweak your tactics. Marketing to Millennials might be easier than you think. … [Read more...]

Nurturing Your New Store’s Niche Market

Knowing your niche market is like hitting a bullseye. You just can’t score any better. … [Read more...]

How to Create Unstoppable Email Open Rates

Email marketing campaigns remain effective. But improved conversion rates can’t happen if emails aren't opened. … [Read more...]

Should Your New Store Develop a YouTube Strategy?

It may seem the more social channels utilized, the greater traffic will be. But is YouTube, the best platform for your store? … [Read more...]

Boost Your Store’s Social Shares with Unique Content

Everybody likes positive feedback. For marketers, increased social engagement is the best sign of performing well. … [Read more...]

Are Your Social Media Practices Archaic?

Social media is on fire in the customer engagement arena and without a solid strategy, your business may get burned. … [Read more...]

Ten Business Practices to Avoid for a Great Year

Start strong by taking a hard look at your business and yourself to determine what practices would turn this year into a phenomenal one. … [Read more...]