What Determines Startup Success?

For startup genius Bill Gross, sharing the secret to success wouldn’t be possible without experiencing failure. … [Read more...]

Build Your Store’s Customer Base Through Special Events

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust... … [Read more...]

5 Considerations Before Launching a Multi-Unit Franchise

No two stores are exactly alike; so if your plans to launch a new multi-unit franchise include duplicating exactly what you did before, think again. … [Read more...]

3 Tips to Pull Off a Successful Grand Opening Event

A fabulous grand opening requires a lot of forethought and a little creativity if you hope to engage your community and secure long-term customers. … [Read more...]

Approach Grand Openings Like a Party Planner, Not a Marketer

Sometimes all you need is a little different perspective to help take your grand opening or remodel to a whole new level.  We’ve put together a party-planning checklist to get you started! … [Read more...]

Is Your New Store a Paul or a John?

Stores have personalities. Which Beatle is yours more like? … [Read more...]

7 Design Tips That Will Attract Customers to Your New Store

Does your “welcome” sign on the front door really welcome people with an inviting space and alluring atmosphere that will keep them shopping and coming back? … [Read more...]

5 Tips to Jump-start Your New Store Rebranding Campaign

Sometimes we all need to have a “do-over” and how you tackle that from the outset will determine greatly the success of your new brand. … [Read more...]

9 Grand Opening Lessons I’ve Learned from Doctor Who

It's amazing how much a British science-fiction television show has to teach us about opening a new store – if we're willing to follow the Doctor's orders. … [Read more...]

3 Branding Questions to Answer Before Your New Store Opens

I wouldn’t necessarily recommend that new store owners try to develop their own brand on their lonesome – there are good agencies out there who can help you – but if you’re the kind of person who just has to do it all...here are some guidelines to help you. … [Read more...]

5 Ways to Protect New Store Websites from Typosquatting

Take the necessary steps to keep cybercriminals from benefiting from the success of your domain registration. … [Read more...]

5 Lessons About Grand Openings From Peyton Manning

Regardless if you’re a Denver Broncos fan or not, you have to admit Peyton Manning will go down as one of the greats, and there are a few lessons you can learn about grand openings from his performance on and off the field. … [Read more...]

Amazon is Enhancing the Retail Experience with a New Store

Just when you think a company has it all figured out, they go and do something counter-intuitive, like opening a new store and ... it all starts to make sense. … [Read more...]

How to Set Up Ecommerce for Your New Store

You may think you can avoid the growing trend of online shoppers and woo them into your new store with a smile and an impressive discount. Yet, new store owners are finding out how to successfully incorporate the benefits of ecommerce into their arsenal of marketing tools and capture an exploding niche market. … [Read more...]

How Your New Store Can Learn J.R.R. Tolkien’s Creativity

Tolkien’s approach to creating can be applied to the creation of a new store. Does it take creativity to open a new store?  You bet.  Does it take support from others?  Indeed.  Does it require stick-to-itiveness?  Yes, absolutely.  Does it also require a leap of faith to get going?  Heck, yeah!  If you’re like me, you might find inspiration for all the above in the life and work of J.R.R. … [Read more...]

4 Ways to Promote Your Grand Opening with Social Media

If you hope to successfully utilize your full promotional potential for your grand opening event, consider using these social media success tools and don’t stop with a phone call to the local newspaper and a few mailed invitations. … [Read more...]