Build Your Store’s Customer Base Through Special Events

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust... … [Read more...]

Why Your Social Media Contest May Be Useless

Seeing social media stats spike after an engaging contest is satisfying. But a successful social media contest doesn't end when the winner is selected. … [Read more...]

Don’t Let Football Season Sack Your Sales

Customers might be spending more Saturdays in the stands instead of your store this fall, but that’s no reason to throw in the towel. … [Read more...]

7 Ways Opening a New Store is Like Starting a Rock Band

Make sure you hit all the right notes to ingratiate your new store with the community. … [Read more...]

8 Things I’d Change About My Last New Store Opening

A retailer considers what he would have done differently if he could go back in time and improve his last grand opening. … [Read more...]

New Customers Make Your Grand Opening Merry

Here’s a new store opus that’s destined to become a classic in every sense of the word … [Read more...]

5 Lessons About Grand Openings From Peyton Manning

Regardless if you’re a Denver Broncos fan or not, you have to admit Peyton Manning will go down as one of the greats, and there are a few lessons you can learn about grand openings from his performance on and off the field. … [Read more...]

5 Ways Your New Store Can Take Advantage of Holidays

You already know your store can capitalize on “big-name” holidays, but what about the more obscure ones? Is it just me, or does it seem like every day is some sort of holiday? I feel like every time I get on Facebook, Twitter or Instagram someone is always paying homage to some kind of National _______ Day or honoring _______ Month. … [Read more...]

7 Lessons from the NASCAR Racing Experience On Opening a New Store

Retail marketing inspiration can come in all shapes, sizes – and speeds. A friend of mine recently celebrated his 50th birthday and his wife organized a once-in-a-lifetime event to celebrate his milestone.  A group of us traveled to a nearby racetrack to participate in the NASCAR Racing ExperienceSM (NRE). … [Read more...]

3 Tips to Make Your New Store Opening Appeal to Families

What you can learn from the YMCA to create a family-friendly atmosphere and help drive families to your new store’s grand opening event. There is no question that the YMCA caters to families. So, when the newest location of the YMCA opened in Huntington Beach, California, they created one of the grandest grand openings you could ever dream of, an all out YMCA marketing home run. … [Read more...]

Invite This Mob to Your New Store Grand Opening

Invite a flash mob and unlock a whole new arena of ingenious guerilla marketing ideas and get people talking about your new store. When making your new store grand opening invites, you probably won’t include the mob. But, if you’re a strategic marketer with a keen sense of how to create a buzz for your new store, the mob may be tops on your list, the flash mob, that is. … [Read more...]

How to Ensure Your New Store Grand Opening Isn’t a Flop

Failure to make the “proper introduction” could lead your business straight into obscurity. Find out how to avoid this mishap for your new store. It’s been said that your new store’s grand opening is like your welcome mat to the community in which you serve.  So, in order to properly introduce your business to the people that will hopefully frequent it, you better plan on a knockout first … [Read more...]

8 Often Overlooked Details for Your New Store’s Grand Opening

Here’s a checklist of some of the things that you should always keep in mind when planning the opening of your new store. I have a friend who was talking to me the other day about how they have adopted a new philosophy that has totally changed her outlook on life.  Her secret to reducing stress is she no longer “sweats the small stuff” so much. I smiled and sincerely congratulated her for finding … [Read more...]