How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

A Quick Guide to Image Formats [Infographic]

A picture is worth a thousand words – but if it’s pixelated or distorted, none of those words will be pleasant. … [Read more...]

3 Key Reasons Your Brand Needs a Mobile App

Is optimizing your site for mobile enough for consumers? Or, should your brand include a mobile app? … [Read more...]

Five Elements Your Website Needs to Increase Sales

Imagine receiving a sleek business card with the brand name in bold print and a killer font. But the contact information is, well… It’s not there. … [Read more...]

How to Create Unstoppable Email Open Rates

Email marketing campaigns remain effective. But improved conversion rates can’t happen if emails aren't opened. … [Read more...]

Should Your New Store Develop a YouTube Strategy?

It may seem the more social channels utilized, the greater traffic will be. But is YouTube, the best platform for your store? … [Read more...]

Top Digital Trends Transforming the Retail Experience

Conducting daily business is done with the click of a button on mobile devices. Find out how the future explosion of digital reliance will impact retailers. … [Read more...]

Top 5 Reasons You Can’t be a Digital Marketing Dummy

You don't have to be an expert in every aspect of business; but when it comes to digital marketing, you can’t bury your head in the sand any longer. … [Read more...]

Why Your Store Desperately Needs a Podcast

If you want to do the next big thing in marketing, it’s time to start podcasting. It's exploding in popularity and ridiculously simple to generate. … [Read more...]

5 Tips to Prepare for Generation Z

Just when you thought you figured out Millennials, it’s time to start shifting your efforts towards captivating a new audience – Generation Z. … [Read more...]

5 Tips to Converting Customers with Email Receipts

You may consider a receipt a useless part of your branding experience, but carefully crafting a targeted email receipt can quickly convert customers and re-direct them right back in your direction. … [Read more...]

5 Ways to Tell When to Outsource Your New Store’s Marketing

When you’ve taken your new store from a simple concept to a full-functioning business, it’s hard to let go of monitoring any aspect of your store. But realizing when it’s time to outsource departments, such as marketing, before it’s too late can save you time and money in the long run.  … [Read more...]

3 Tips for Reaching Hispanics with Your New Store Message

With the expected growth rate of the Hispanic population in the U.S., marketers need to know how to reach this growing ethnic group. … [Read more...]

4 Tips to Create Effective Banner Ads for Your New Store

Use the following best practices to create digital campaign assets to successfully promote your new store’s grand opening. … [Read more...]

How Programmatic Buying Affects New Store Creative

Programmatic buying affects not only how media is purchased for your new store's advertising but also the creative product. … [Read more...]

How Your New Store Can Increase Sales with Mobile Search

Don’t underestimate the power of paid search on mobile to drive in-store traffic and, more importantly, sales. … [Read more...]