A Quick Guide to Image Formats [Infographic]

A picture is worth a thousand words – but if it’s pixelated or distorted, none of those words will be pleasant. … [Read more...]

65 Consumer Psychology Stats for Your Store’s Site

You can’t judge a book by its cover. But online shoppers will judge your brand by its website. … [Read more...]

Is Your Brand’s Typeface a Fashion Faux Pas? [Infographic]

Just like apparel, typographies experience trends too. The right font can make or break your brand’s design. … [Read more...]

Visual Merchandising: Putting Your Silent Salesperson to Work

You don’t need neon signs and mascots to draw in customers, but you do have to know what it takes to draw them through your doors and stay awhile. … [Read more...]

What Logo Color and Shape Says About Your New Store

The shapes and colors used in your logo are the first impression to buyers. What does your logo say to them? … [Read more...]

5 Ways to Tell When to Outsource Your New Store’s Marketing

When you’ve taken your new store from a simple concept to a full-functioning business, it’s hard to let go of monitoring any aspect of your store. But realizing when it’s time to outsource departments, such as marketing, before it’s too late can save you time and money in the long run.  … [Read more...]

Website Blunders Your New Store Does Not Want to Make

Losing the attention of website visitors happens fast, especially if the website for your new store is making these key blunders. … [Read more...]

7 Ways Opening a New Store is Like Starting a Rock Band

Make sure you hit all the right notes to ingratiate your new store with the community. … [Read more...]

Is Your New Store a Paul or a John?

Stores have personalities. Which Beatle is yours more like? … [Read more...]

How Your New Store Can Raise Online Conversion Rates

By utilizing a responsive web design for your new store’s website you create a seamless user experience, that very well may result in high conversion rates. … [Read more...]

2 Things to Avoid in Your New Store TV Commercial

Although probably counter to common belief, contemplate these thoughts before you develop a commercial to promote your new store’s grand opening. … [Read more...]

Consider Going Out on a Limb with New Store Outdoor Ads

By going out on a limb and avoiding the obvious with your new store's outdoor advertisements you can make a big difference in retention, plus set your store apart from competitors. … [Read more...]

3 Branding Questions to Answer Before Your New Store Opens

I wouldn’t necessarily recommend that new store owners try to develop their own brand on their lonesome – there are good agencies out there who can help you – but if you’re the kind of person who just has to do it all...here are some guidelines to help you. … [Read more...]

A Movie Screenplay is a Template for New Store Brochures

Follow the structure of a movie to make brochures easily digestible. Think about your favorite movies. What do they all have in common? If you watch them again and pay attention to their structure, you’ll find it to be pretty much the same from movie to movie. … [Read more...]

8 Factors Influencing the Shelf Life of Your New Store’s Website

Like all of your marketing communications, your website needs to evolve over time and remain relevant to your brand and your customers. … [Read more...]

6 New Store Lessons from The Hunger Games

Twenty-four “tributes” between ages 12 and 18 are chosen at random from the districts of Panem, a totalitarian state in post-apocalyptic North America, to compete in a barbaric fight for survival. Unless you’ve been living under a rock, I’m sure you know the premises of The Hunger Games franchise, and there’s a lot about owning a new store that you can learn from The Girl on Fire. … [Read more...]