A Beginner’s Guide to Shopper Marketing [Infographic]

If you don’t have a plan for marketing to your customers inside your store, you’re missing the bigger picture – and the opportunity to grow. … [Read more...]

Top 10 Ways to Address Customer Complaints

Donald Rumsfeld once said, “If you try to please everybody, somebody’s not going to like it.” … [Read more...]

65 Consumer Psychology Stats for Your Store’s Site

You can’t judge a book by its cover. But online shoppers will judge your brand by its website. … [Read more...]

5 Damaging Dispositions of New Store Owners

A new store can’t be successful without one key element: the right mindset. … [Read more...]

3 Ways to Fail as a New Store Owner

Abraham Lincoln once said, “My great concern is not whether you have failed, but whether you are content with your failure.” … [Read more...]

3 Key Reasons Your Brand Needs a Mobile App

Is optimizing your site for mobile enough for consumers? Or, should your brand include a mobile app? … [Read more...]

Is Your Brand Bothersome on Social Media?

These social media blunders could take your brand from beloved to blocked by followers. … [Read more...]

6 Tactics to Optimize Your Customer Experience

In the next 4 years, 85% of customers' relationships with brands won't include human interaction. … [Read more...]

What Your Website Says About Your New Store

Many business owners would agree that making a business connection in person is a breeze. But with your website? Not so much. … [Read more...]

How Communication Escalates or Deteriorates Brand Approval

The approval of your brand is determined by how well your employees can communicate and keep customers coming back. … [Read more...]

Expert Advice on Maximizing the Digital Experience

Find out how experts produce a stellar digital experience that recruits new customers and keeps loyal customers coming back. … [Read more...]

Top Digital Trends Transforming the Retail Experience

Conducting daily business is done with the click of a button on mobile devices. Find out how the future explosion of digital reliance will impact retailers. … [Read more...]

How to Argue Effectively With Customers

Find out how you can salvage valued customer relationships by tackling routine arguments effectively. … [Read more...]

Is Your Store Ready to Go from Strip to Chip?

The days of swiping a debit or credit card are numbered. If your registers aren’t yet EMV ready, it’s time to prep for the changing ways of checkouts. … [Read more...]

Repeat Customers: How You Sell or What You’re Selling?

In the quest to snag more repeat customers, businesses focused on superior products may miss the mark in obtaining long-term viability and profitability. … [Read more...]

10 Holiday Marketing Trends for Your Business This Year

With holiday madness taking over, how will your business meet the needs of consumers this year? … [Read more...]