Top 10 Tactics to Avoid Brand Crushing Social Media Blunders

One bad social media mishap can lead to years of brand rebuilding. … [Read more...]

What Determines Startup Success?

For startup genius Bill Gross, sharing the secret to success wouldn’t be possible without experiencing failure. … [Read more...]

65 Consumer Psychology Stats for Your Store’s Site

You can’t judge a book by its cover. But online shoppers will judge your brand by its website. … [Read more...]

Is Your Brand Bothersome on Social Media?

These social media blunders could take your brand from beloved to blocked by followers. … [Read more...]

Is Your Brand’s Typeface a Fashion Faux Pas? [Infographic]

Just like apparel, typographies experience trends too. The right font can make or break your brand’s design. … [Read more...]

6 Tactics to Optimize Your Customer Experience

In the next 4 years, 85% of customers' relationships with brands won't include human interaction. … [Read more...]

Should Your New Store Develop a YouTube Strategy?

It may seem the more social channels utilized, the greater traffic will be. But is YouTube, the best platform for your store? … [Read more...]

Why Your Business Needs a Brand Ambassador

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”--Jeff Bezos, Amazon CEO … [Read more...]

How Communication Escalates or Deteriorates Brand Approval

The approval of your brand is determined by how well your employees can communicate and keep customers coming back. … [Read more...]

Three Keys to a Successful Slogan

Creating jingles and coining catchphrases are on the decline. But that doesn’t mean your brand should ditch their slogan for good. … [Read more...]

Effective Advertisements Promote More Using Less

“Less is more” holds true for brands who use simple ads to gain more attention. … [Read more...]

Don’t Settle for a Mediocre Brand

Brand awareness and excellence is not easy. But with nontraditional techniques, your brand will transform from ordinary to distinct amongst competitors. … [Read more...]

What Marketing Tool You Need Before Any Other

There’s a lot to be said about a solid marketing plan. But before plans begin, there is one marketing tool that must be perfected. … [Read more...]

5 Tips to Prepare Your Store for Any Holiday or Season

If you’re running low on creative promotional ideas, inspiration can come from an unlikely source – your calendar. … [Read more...]

Using Faces to Advertise Your Store: The Plusses and Pitfalls

Let’s face it: Advertisements using faces sell products. But is there a science to deciding which visage will boost your ad’s effectiveness? … [Read more...]

Rewards Programs: Helpful or Harmful to Your Brand

When every store has a rewards program, is yours more nauseating than nifty to customers? … [Read more...]