A Beginner’s Guide to Shopper Marketing [Infographic]

If you don’t have a plan for marketing to your customers inside your store, you’re missing the bigger picture – and the opportunity to grow. … [Read more...]

How to Target 6 Online Shopper Personalities

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? … [Read more...]

Top 10 Tactics to Avoid Brand Crushing Social Media Blunders

One bad social media mishap can lead to years of brand rebuilding. … [Read more...]

What Determines Startup Success?

For startup genius Bill Gross, sharing the secret to success wouldn’t be possible without experiencing failure. … [Read more...]

What Does Today’s Great Leader Look Like?

A great leader today looks vastly different than leaders of yesteryears. So, why are the same leadership training practices still used? … [Read more...]

Why Workplace Gossip Might be a Good Thing

Did you hear? Gossip at your new store may not be so bad after all. … [Read more...]

Which New Retail Trend Will Increase Your Retail Efficiency?

Just when we started to settle into the fact that consumer data is readily available with a simple click, technology upgrades again. … [Read more...]

Top 10 Ways to Address Customer Complaints

Donald Rumsfeld once said, “If you try to please everybody, somebody’s not going to like it.” … [Read more...]

Build Your Store’s Customer Base Through Special Events

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust... … [Read more...]

Email Words Your New Store Should Avoid

How much would you pay for a marketing campaign that produced an average 4,300% return on your initial investment? … [Read more...]

Is Your New Store’s Content Marketing Done Halfway?

Content creation is just the first step of content marketing, and some new store owners don’t know what comes next. … [Read more...]

Is Your Marketing Strategy Losing Momentum?

Month after month, the marketing checklist is always done: emails are sent, ads are running and social media posts are posted. But, where are the results? … [Read more...]

4 Characteristics of Successful Startups

Entrepreneur Ben Horowitz once said, “As a startup CEO I slept like a baby... I woke up every two hours and cried.” … [Read more...]

5 Damaging Dispositions of New Store Owners

A new store can’t be successful without one key element: the right mindset. … [Read more...]

Making the Most of Your Workday

Turns out, there are enough hours in the day… if you use them correctly. … [Read more...]

6 Traits of Failing Store Owners

Each time one door closes, a new one opens. Don’t let failure keep you from opening new opportunities. … [Read more...]