A Quick Guide to Image Formats [Infographic]

A picture is worth a thousand words – but if it’s pixelated or distorted, none of those words will be pleasant. … [Read more...]

65 Consumer Psychology Stats for Your Store’s Site

You can’t judge a book by its cover. But online shoppers will judge your brand by its website. … [Read more...]

Is Your Brand’s Typeface a Fashion Faux Pas? [Infographic]

Just like apparel, typographies experience trends too. The right font can make or break your brand’s design. … [Read more...]

Three Keys to a Successful Slogan

Creating jingles and coining catchphrases are on the decline. But that doesn’t mean your brand should ditch their slogan for good. … [Read more...]

Effective Advertisements Promote More Using Less

“Less is more” holds true for brands who use simple ads to gain more attention. … [Read more...]

Using Faces to Advertise Your Store: The Plusses and Pitfalls

Let’s face it: Advertisements using faces sell products. But is there a science to deciding which visage will boost your ad’s effectiveness? … [Read more...]

How Franchise King Redbox Continues to Rise

With so many successful franchise choices, is there a guerilla franchise out there for you? … [Read more...]

Rewards Programs: Helpful or Harmful to Your Brand

When every store has a rewards program, is yours more nauseating than nifty to customers? … [Read more...]

How Store Owners Double as Marketing Directors

Making smart marketing decisions for your store requires a little letting go. … [Read more...]

Why TV Ads are Crucial for Brand Awareness

Television ads are effective in establishing brand awareness - and that's key for your new store's survival. … [Read more...]

Do What You Love and the Money will Follow

Does this hold true when it comes to your new store? … [Read more...]

Bringing Back Clever: KFC’s New Colonel Campaign

How important is being clever in your new store’s ads? … [Read more...]

5 Inviting Ideas for Increasing Traffic

When traditional methods don’t seem to work, implement these innovative tactics to entice customers to enter your new store. … [Read more...]

How Your New Store Can Create a Multi-Sensory Experience

Traditional marketing tells us to push our product and just get it in front of customers. But if your new store desires to really make a brand impact, it’s time to look beyond simple brand exposure and focus on an all-encompassing brand experience. … [Read more...]

How Impulse Buys Can Create More Sales for Your New Store

Selling to those with little self-control still takes a lot of planning for your new store. While the more adventurous shopper is quick to make an impulsive buy, they could still use a little convincing. … [Read more...]

3 Tips to Pull Off a Successful Grand Opening Event

A fabulous grand opening requires a lot of forethought and a little creativity if you hope to engage your community and secure long-term customers. … [Read more...]