A Beginner’s Guide to Shopper Marketing [Infographic]

If you don’t have a plan for marketing to your customers inside your store, you’re missing the bigger picture – and the opportunity to grow. Continue Reading

How to Target 6 Online Shopper Personalities

target shopper personailty

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same?

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Top 10 Tactics to Avoid Brand Crushing Social Media Blunders

One bad social media mishap can lead to years of brand rebuilding. … Continue Reading

What Determines Startup Success?

startup success

For startup genius Bill Gross, sharing the secret to success wouldn’t be possible without experiencing failure. … Continue Reading

What Does Today’s Great Leader Look Like?

modern leader

A great leader today looks vastly different than leaders of yesteryears. So, why are the same leadership training practices still used? … Continue Reading

A Quick Guide to Image Formats [Infographic]

computer graphics

A picture is worth a thousand words – but if it’s pixelated or distorted, none of those words will be pleasant. … Continue Reading

Why Workplace Gossip Might be a Good Thing

workplace gossip

Did you hear? Gossip at your new store may not be so bad after all. … Continue Reading

Which New Retail Trend Will Increase Your Retail Efficiency?

technology trends

Just when we started to settle into the fact that consumer data is readily available with a simple click, technology upgrades again. … Continue Reading

Top 10 Ways to Address Customer Complaints

customer service

Donald Rumsfeld once said, “If you try to please everybody, somebody’s not going to like it.” … Continue Reading

Build Your Store’s Customer Base Through Special Events

store events

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust... … Continue Reading

Email Words Your New Store Should Avoid

email words

How much would you pay for a marketing campaign that produced an average 4,300% return on your initial investment? … Continue Reading

65 Consumer Psychology Stats for Your Store’s Site

consumer psychology

You can’t judge a book by its cover. But online shoppers will judge your brand by its website. … Continue Reading

Is Your New Store’s Content Marketing Done Halfway?

halfway done

Content creation is just the first step of content marketing, and some new store owners don’t know what comes next. … Continue Reading

Is Your Marketing Strategy Losing Momentum?

Marketing Momentum

Month after month, the marketing checklist is always done: emails are sent, ads are running and social media posts are posted. But, where are the results? … Continue Reading

4 Characteristics of Successful Startups

new store success

Entrepreneur Ben Horowitz once said, “As a startup CEO I slept like a baby... I woke up every two hours and cried.” … Continue Reading

5 Damaging Dispositions of New Store Owners

business personality

A new store can’t be successful without one key element: the right mindset. … Continue Reading